Background

The CryptoMonitors project is quite elaborate and offers multiple features. It is a cryptocurrency exchange office analytics program that allows users to select the best exchange rate for digital coins available on the market, as well as read reviews of the various exchange offices.

The Challenges

The client specified the business objectives which the project team were required to execute:

1. Building a web portal with a unique interface and attractive design.
2. The utilization of a great deal of parsers for cryptocurrency exchange rates in different exchange offices.
3. Get the website ready for optimization in Google search.

The Process

The Promodex squad resolved to carry out the venture in the following phases:

1. Perform an examination of the specialized area and the competition.
2. Examine the crypto market to find the most popular and favored crypto exchange sites among active web users.
3. Examine search requests in order to construct the central semantic foundation of the website.
4. Construct the website's layout based on the semantic core.
5. Design the user interface and user experience of the project based on the analytics.
6. Implement the design of the website, adhering to the client's primary wish for visual simplicity. However, make sure not to overlook the search engine optimization of the resource.
7. Execute the needed pool of tasks on the front-end and back-end components, comprising a large quantity of web-based parsers.
8. Evaluate the response to the solution, including a brief advertising campaign, to discern how potential customers and CryptoMonitors personnel will view it.

Deliverables & Impacts

In only 124 days, the Promodex team created a complete solution, from the inception of the idea to the release of the product and the launch of a research-based ad campaign to evaluate how the public reacted to the new product.

1. The page loading time for resources is in line with Google's search engine criteria, a key element for the website's SEO optimization.
2. The research advertising campaign yielded a favorable response from nearly 90% of those surveyed regarding the website design and service capabilities.
3. Testing an advertisement campaign resulted in a substantial amount of user feedback which confirmed that the UI/UX of the platform was up to the expectations of the users.
4. After only four months of internal optimization, the site was receiving an impressive 300 visitors per day, a noteworthy feat for a specialized product given the limited budget allocated to SEO promotion. The achievement was mainly the result of effective internal optimization.

Home page:

Account:

Audience

The project is aimed at three key groups of people:

1. Users who are looking for the best cryptocurrency exchange rates.
2. Exchange office owners.
3. Potential B2B partners.

Technologies

A team of 10 individuals were involved in the project execution: a project manager, a business analyst, a marketer, a UI/UX specialist, a front-end coder, a senior and two middle back-end developers, plus two QA experts.

This project was implemented using a range of technologies including PHP, JavaScript, jQuery, Laravel, MySQL, HTML5, CSS3 and Bootstrap.

Insights

During the project development, the difficulty of extracting data from a multitude of sources was solved, as well as the concern of storing a massive amount of data in a distributed server system. The Promodex team constructed a technical solution that unified 20 VPS into one network, each of which was exploited both as an agent for data parsing, and a space to save historical data of exchange rates since all exchangers keep a record of exchange rate history and charts are constructed with the stored data.