Corporate website for Singapore-based hosting company
Background
JustVPS, a Singapore-based host, offers dedicated and virtual server rental services. In order to promote the business, a website tailored to be optimised on Google had to be created.
The Challenges
The project team was tasked with executing the following business objectives set by the client:
- Designing a business website with a simple and novel interface.
- The service calculators allow the cost of services to be determined based on the type of services and their delivery times.
- Incorporate a domain name verification process into the corporate website.
- Set up the website to be promoted in Google's search results.
The Process
Set up the website to be promoted in Google's search results.
- Carry out an exploration of the market niche and rivals.
- Assess JustVPS offerings to pinpoint the most sought-after and liked services by active online users.
- Examine search requests to assemble the fundamental semantic foundation of the website.
- Construct the website layout according to the semantic core.
- Design the user interface and user experience of the project according to the analytics.
- When developing the website, it is important to meet the primary requirement of the client which is to maintain a visually simple design. Nonetheless, do not overlook optimizing the internal search engine.
- Carry out the necessary tasks for the front-end and back-end, including service calculators.
- Evaluate the effectiveness of the solution by testing it, along with a small advertising campaign, to see how it will be viewed by potential customers and those working for JustVPS.
Deliverables & Impacts
In 30 working days, the Promodex team created a ready-to-use solution: from the primary concept to the actual product execution and an advertising survey to judge how users respond to the new product.
- The loading time of the resource page is entirely compliant with the standards set by Google, which is essential for the website's SEO optimization.
- The research advertising campaign yielded a 90% favorable rating of the website design.
- We observed a 2.5% conversion rate when conducting a trial advertising campaign, which is exceptionally high for a specialized market.
- Thanks to the top-notch internal optimization of the resource, search traffic to the website had already climbed up to 75 users daily within three months, which is quite an accomplishment for a niche service, particularly when taking into account that very little financial resources were devoted to SEO marketing. The success was largely achieved through skilful internal optimization.
Audience
The project is aimed at 3 main groups of people:
- Current customers of the organization's offerings who are seeking to access a private dashboard and locate details about the firm and its services.
- Prospective customers of VPS-hosting, VDS-hosting, etc.
- Possible collaborators for JustVPS.
Technologies
A group of 7 personnel were involved in the project's realization: a project manager, business analyst, marketer, UI/UX expert, front-end programmer, back-end programmer, and Quality Assurance specialist.
For this project, the following tech stacks and frameworks/CMS were employed: PHP, JavaScript, jQuery, WordPress, MySQL, HTML5, CSS3, and Bootstrap.
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Background
JustVPS, a Singapore-based host, offers dedicated and virtual server rental services. In order to promote the business, a website tailored to be optimised on Google had to be created.
The Challenges
The project team was tasked with executing the following business objectives set by the client:
- Designing a business website with a simple and novel interface.
- The service calculators allow the cost of services to be determined based on the type of services and their delivery times.
- Incorporate a domain name verification process into the corporate website.
- Set up the website to be promoted in Google's search results.
The Process
Set up the website to be promoted in Google's search results.
- Carry out an exploration of the market niche and rivals.
- Assess JustVPS offerings to pinpoint the most sought-after and liked services by active online users.
- Examine search requests to assemble the fundamental semantic foundation of the website.
- Construct the website layout according to the semantic core.
- Design the user interface and user experience of the project according to the analytics.
- When developing the website, it is important to meet the primary requirement of the client which is to maintain a visually simple design. Nonetheless, do not overlook optimizing the internal search engine.
- Carry out the necessary tasks for the front-end and back-end, including service calculators.
- Evaluate the effectiveness of the solution by testing it, along with a small advertising campaign, to see how it will be viewed by potential customers and those working for JustVPS.
Deliverables & Impacts
In 30 working days, the Promodex team created a ready-to-use solution: from the primary concept to the actual product execution and an advertising survey to judge how users respond to the new product.
- The loading time of the resource page is entirely compliant with the standards set by Google, which is essential for the website's SEO optimization.
- The research advertising campaign yielded a 90% favorable rating of the website design.
- We observed a 2.5% conversion rate when conducting a trial advertising campaign, which is exceptionally high for a specialized market.
- Thanks to the top-notch internal optimization of the resource, search traffic to the website had already climbed up to 75 users daily within three months, which is quite an accomplishment for a niche service, particularly when taking into account that very little financial resources were devoted to SEO marketing. The success was largely achieved through skilful internal optimization.
Audience
The project is aimed at 3 main groups of people:
- Current customers of the organization's offerings who are seeking to access a private dashboard and locate details about the firm and its services.
- Prospective customers of VPS-hosting, VDS-hosting, etc.
- Possible collaborators for JustVPS.
Technologies
A group of 7 personnel were involved in the project's realization: a project manager, business analyst, marketer, UI/UX expert, front-end programmer, back-end programmer, and Quality Assurance specialist.
For this project, the following tech stacks and frameworks/CMS were employed: PHP, JavaScript, jQuery, WordPress, MySQL, HTML5, CSS3, and Bootstrap.