Corporate website for the Fleet Care Group cargo company
Background
Fleet Care Group offers an extensive selection of logistics services, ranging from cargo transfer to providing legal help with documents, customs paperwork, and so on. The company operates across three countries, including the United States and Europe.
The Challenges
The project team was tasked with executing the following business objectives set by the client:
- Designing an innovative website with an eye-catching layout for a corporation.
- Incorporating a blog into the website in order to achieve positive SEO outcomes.
- Set up the website for optimization for Google search engine.
The Process
The Promodex squad opted to divide the venture into the following stages:
- Conduct niche and competitor analysis.
- Examine Fleet Care Group services to determine the most favored and in-demand offerings among active online users.
- Examine search inquiries to assemble the fundamental semantic nucleus of the website.
- Construct the architecture of the website based on the semantic core.
- Design the user interface and user experience of the project according to the analytics.
- The design of the site must be implemented in a way that takes into account the client's main demand for visual simplicity, while also keeping the internal search engine optimization of the resource in mind.
- Carry out the necessary tasks on both the front-end and back-end components.
- Assess the outcome, including a minor promotional effort, to determine how the crafted solution will be viewed by potential clients and Fleet Care Group personnel.
Deliverables & Impacts
The Promodex team created a comprehensive solution within 25 business days, ranging from the primary concept to the product launch and executing a research advertising campaign to evaluate the user experience with the new product.
- The loading time for the resource page is satisfactory according to Google's standards, which is critical for the SEO of the site.
- The research advertising campaign yielded a positive response from roughly 90% of respondents aged 60 and over in regards to the website design.
- We saw an impressive 2.9% conversion rate from our test ad campaign, which is a great result for such a targeted market.
- Due to the top-notch internal optimization of the resource, search engine traffic to the website had risen to around 50 visitors daily after only 4 months. This is an extraordinary result for such a specialized solution, particularly since only a minuscule budget was used for SEO promotion. This success was primarily achieved by means of proficient internal optimization.
Audience
The project is aimed at three distinct groups of people:
- People already utilizing the company's services who desire to know more about the company and stay up-to-date on its services.
- Individuals who are likely to require logistics services.
- Potential B2B partners.
Technologies
A group of 7 individuals took part in the venture execution: project director, business investigator, advertiser, UI/UX master, front-end engineer, back-end engineer, and QA master.
This project was realized with the following technologies and frameworks/cms: PHP, JavaScript, jQuery, WordPress, MySQL, HTML5, CSS3, and Bootstrap.
Insights
An innovative and unique way to make a company stand out from the competition among other transport businesses is to use a web page with elaborate visual elements created with the Parallax effect and JavaScript.
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Background
Fleet Care Group offers an extensive selection of logistics services, ranging from cargo transfer to providing legal help with documents, customs paperwork, and so on. The company operates across three countries, including the United States and Europe.
The Challenges
The project team was tasked with executing the following business objectives set by the client:
- Designing an innovative website with an eye-catching layout for a corporation.
- Incorporating a blog into the website in order to achieve positive SEO outcomes.
- Set up the website for optimization for Google search engine.
The Process
The Promodex squad opted to divide the venture into the following stages:
- Conduct niche and competitor analysis.
- Examine Fleet Care Group services to determine the most favored and in-demand offerings among active online users.
- Examine search inquiries to assemble the fundamental semantic nucleus of the website.
- Construct the architecture of the website based on the semantic core.
- Design the user interface and user experience of the project according to the analytics.
- The design of the site must be implemented in a way that takes into account the client's main demand for visual simplicity, while also keeping the internal search engine optimization of the resource in mind.
- Carry out the necessary tasks on both the front-end and back-end components.
- Assess the outcome, including a minor promotional effort, to determine how the crafted solution will be viewed by potential clients and Fleet Care Group personnel.
Deliverables & Impacts
The Promodex team created a comprehensive solution within 25 business days, ranging from the primary concept to the product launch and executing a research advertising campaign to evaluate the user experience with the new product.
- The loading time for the resource page is satisfactory according to Google's standards, which is critical for the SEO of the site.
- The research advertising campaign yielded a positive response from roughly 90% of respondents aged 60 and over in regards to the website design.
- We saw an impressive 2.9% conversion rate from our test ad campaign, which is a great result for such a targeted market.
- Due to the top-notch internal optimization of the resource, search engine traffic to the website had risen to around 50 visitors daily after only 4 months. This is an extraordinary result for such a specialized solution, particularly since only a minuscule budget was used for SEO promotion. This success was primarily achieved by means of proficient internal optimization.
Audience
The project is aimed at three distinct groups of people:
- People already utilizing the company's services who desire to know more about the company and stay up-to-date on its services.
- Individuals who are likely to require logistics services.
- Potential B2B partners.
Technologies
A group of 7 individuals took part in the venture execution: project director, business investigator, advertiser, UI/UX master, front-end engineer, back-end engineer, and QA master.
This project was realized with the following technologies and frameworks/cms: PHP, JavaScript, jQuery, WordPress, MySQL, HTML5, CSS3, and Bootstrap.
Insights
An innovative and unique way to make a company stand out from the competition among other transport businesses is to use a web page with elaborate visual elements created with the Parallax effect and JavaScript.