Development of legal services for the elderly in Germany
Background
Rechtsberatung is a law firm that focuses on aiding seniors with common legal matters. Bearing in mind the people the firm caters to, the website should be user-friendly and easy to understand for those who are not tech savvy.
The Challenges
The client indicated the business objectives to be accomplished by the project team:
- Creating a business website with a custom design that is optimized for individuals with low vision.
- The website allows users to create a personal account and manage their subscription through it.
- Set up the website for optimization in Google.
The Process
The Promodex squad chose to carry out the project in the following phases:
- Undertake research into specialized markets and rivals.
- Examine Rechtsberatung services to determine the most widely used and preferred offerings among active online users.
- Examine search terms to construct the fundamental semantic nucleus of the website.
- Design the layout of the website based on the semantic core.
- Design the user interface and user experience of the project based on the analytics.
- When creating the design of the website, take into consideration the primary demand of the customer - visual simplicity. Additionally, do not overlook the internal search engine optimization of the website.
- Carry out the necessary tasks on the front-end and back-end, comprising the individual dashboard.
- Evaluate how the proposed solution is received by potential customers and Rechtsberatung personnel through a trial and a minor promotional effort.
Deliverables & Impacts
The Promodex team accomplished the task of creating a finished product within 45 days: from the initial concept to the product launch and a market research campaign to gauge user reaction.
- The pageload time of the resource page is up to the standards of the Google search engine, which is crucial for the SEO optimization of the site.
- The research advertising campaign yielded a positive response from 85% of respondents aged 60 and over, who approved of the website design.
- We observed a striking 2 4% conversion rate when running a test advertisement campaign, which is a remarkable result for this specific industry.
- After just four months of employing high-quality internal optimization tactics, the website was seeing 40 visits daily, which is impressive for a niche solution, especially considering the small amount of money allocated to its SEO promotion. This success was predominantly due to effective internal optimization.
Home page:
Personal Account:
Audience
The project is aimed at three major groups of people:
- Existing users of the company's products who want to use a personal dashboard and find information about the company and its services.
- Potential clients for law consulting.
- Children of retired people, who want to find good law consulting solutions for their parents.
Technologies
A team of seven members was involved in the project's realization: PM, BA, marketer, UI/UX expert, front-end coder, back-end coder, and QA specialist.
For this project, the technology employed included PHP, JavaScript, jQuery, WordPress, MySQL, HTML5, CSS3, and Bootstrap.
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Background
Rechtsberatung is a law firm that focuses on aiding seniors with common legal matters. Bearing in mind the people the firm caters to, the website should be user-friendly and easy to understand for those who are not tech savvy.
The Challenges
The client indicated the business objectives to be accomplished by the project team:
- Creating a business website with a custom design that is optimized for individuals with low vision.
- The website allows users to create a personal account and manage their subscription through it.
- Set up the website for optimization in Google.
The Process
The Promodex squad chose to carry out the project in the following phases:
- Undertake research into specialized markets and rivals.
- Examine Rechtsberatung services to determine the most widely used and preferred offerings among active online users.
- Examine search terms to construct the fundamental semantic nucleus of the website.
- Design the layout of the website based on the semantic core.
- Design the user interface and user experience of the project based on the analytics.
- When creating the design of the website, take into consideration the primary demand of the customer - visual simplicity. Additionally, do not overlook the internal search engine optimization of the website.
- Carry out the necessary tasks on the front-end and back-end, comprising the individual dashboard.
- Evaluate how the proposed solution is received by potential customers and Rechtsberatung personnel through a trial and a minor promotional effort.
Deliverables & Impacts
The Promodex team accomplished the task of creating a finished product within 45 days: from the initial concept to the product launch and a market research campaign to gauge user reaction.
- The pageload time of the resource page is up to the standards of the Google search engine, which is crucial for the SEO optimization of the site.
- The research advertising campaign yielded a positive response from 85% of respondents aged 60 and over, who approved of the website design.
- We observed a striking 2 4% conversion rate when running a test advertisement campaign, which is a remarkable result for this specific industry.
- After just four months of employing high-quality internal optimization tactics, the website was seeing 40 visits daily, which is impressive for a niche solution, especially considering the small amount of money allocated to its SEO promotion. This success was predominantly due to effective internal optimization.
Home page:
Personal Account:
Audience
The project is aimed at three major groups of people:
- Existing users of the company's products who want to use a personal dashboard and find information about the company and its services.
- Potential clients for law consulting.
- Children of retired people, who want to find good law consulting solutions for their parents.
Technologies
A team of seven members was involved in the project's realization: PM, BA, marketer, UI/UX expert, front-end coder, back-end coder, and QA specialist.
For this project, the technology employed included PHP, JavaScript, jQuery, WordPress, MySQL, HTML5, CSS3, and Bootstrap.