Background

Leatherman Tools is a supplier of the Leatherman multi-tool that offers sales of the product in Ukraine.

The Challenges

The customer stipulated exact instructions that had to be carried out by the project group:

1. Create an eCommerce platform which has the Leatherman company branding;
2. Maximize sales by implementing the most up-to-date e-commerce design and user experience practices;
3. Gain an audience from the web without the need of third-parties;
4. Clients can use the website to make orders;
5. The spread and development of the brand in Ukraine;
6. Implementation of a layout that can be adjusted to suit any type of device;
7. Making payments through the website's interface;
8. Gathering information from users.

The Process

The Promodex squad chose to carry out the initiative in the following phases:

1. Perform a niche and competitor review to discover strengths and weaknesses.
2. Carry out a study of the intended audience, determine the most favorable areas, the reaction of the target demographic, and devise a novel idea for our endeavor.
3. Carry out an examination of search inquiries to put together the semantic foundation of the website.
4. Construct a website layout according to the semantic core.
5. Design the user interface and user experience of the project based on the analytics.
6. Incorporate the company's brand book and current web design trends into the website design.
7. Execute the necessary labor pool for the front-end and back-end components.
8. Evaluate the project by conducting load tests, assessing usability, measuring performance, and verifying security.

Deliverables & Impacts

The Promodex team successfully completed the entire process of creating and launching a website within 27 working days, beginning with the customer's request.

1. The website has achieved an optimal score in the PageSpeed Insights evaluation, a key factor for its SEO optimization.
2. The website's layout and organization are in keeping with the current standards and user-friendliness.
3. Within the first quarter of the website's optimization, its rank in the TOP 10 search results for common key queries was achieved.
4. During the trial period of the advertisement, the customer acquired 25 new customers over the course of a single month.

Home page:

Catalog:

Audience

The project is geared towards males aged between 22 and 70, making up 72% of the total audience, as well as repair and production workshops.

Technologies

Nine personnel participated in the execution of the initiative: a project manager, market researcher, advertiser, UI/UX expert, SEO specialist, PPC analyst, front-end programmer, back-end programmer, and QA analyst.

Opencart version 3 was chosen as the site management system and CMS due to its capacity to fulfill the technical specifications and customer desires.

Opens correctly on desktop browsers:

• Chrome (63+);
• Firefox (58+);
• Opera (50+);
• Safari (10+);
• Edgе (12+).

Responsive version of the website:

• Full-width starts at 1200px;
• The tablet version starts at 768px wide;
• The mobile version starts at 320px wide.