Background

Elmira Medins is a renowned fashion designer of shoes, clothing, and accessories, who has set up showrooms and ateliers in France, Italy, UAE, and various European countries. Her brand is known to be one of the most luxurious in Europe. In 2022, she began lending her support to Ukraine in their conflict with Russia through voluntary work.

The Challenges

The client assigned the project team with the following business objectives that had to be met:

1. Create an ecommerce website for the showroom that is capable of performing multiple tasks.
2. Utilize the latest e-commerce design trends and usability to boost conversion.
3. Draw an audience from the web.
4. Make purchases via the website
5. Promoting and enhancing the brand's visibility.
6. Implementation of flexible design that can be adjusted for all device types.
7. Pay for goods and services via the website.
8. Present fresh collections to the brand's customers

The Process

The Promodex squad chose to carry out the venture in the subsequent stages:

1. Conducting an analysis of both your niche market and competitors can help to recognize areas of strength and weakness.
2. Examine the EU and US markets to pinpoint the areas with the highest potential and demand for marketing and highest conversion rates.
3. Analyze search requests to generate the semantic foundation of the website.
4. Construct a website architecture using the semantic core.
5. Design the user interface and user experience of the project based on the analytics.
6. Adhere to the brand book and up-to-date web design conventions when developing the website.
7. Execute the necessary labor for both the front-end and back-end components.
8. Examine the project, including load evaluations, user-friendliness, efficiency, and safety.

Deliverables & Impacts

The Promodex team managed to set up a comprehensive solution within 24 business days, from the Customer's initial requirement to the website's launch.

1. The site is registering well on PageSpeed Insights, a crucial component of SEO optimization.
2. The test results showed satisfactory usability.
3. The internal optimization and content of the site have been top-notch, which has led to an increase in offline orders in the atelier and showroom.
4. During the initial month, the conversion rate for the test ads was between 0.5-1.3%, which is highly commendable for this type of product.

Home page:

Catalog:

Audience

This project is aimed towards women in the age group of 17 - 55 who prefer to use popular brands and value fashion, quality, and comfort. 

Technologies

A group of 8 people were involved in the execution of the project: a project manager, business analyst, marketer, UI/UX expert, SEO expert, front-end programmer, back-end programmer, and QA specialist.

OpenCart, a site management system and content management system, was chosen for the development of this site as it satisfies all technical needs and customer preferences.

Opens correctly on desktop browsers:

• Chrome (63+);
• Firefox (58+);
• Opera (50+);
• Safari (10+);
• Edgе (12+).

Responsive version of the website:

• Full-width starts at 1200px;
• The tablet version starts at 768px wide;
• The mobile version starts at 320px wide.