Background

Launched in 2009, RECRAFT began as a small motorcycle repair shop. Subsequently, they ventured into manufacturing motorcycle accessories and this endeavor quickly gained traction. Today, they offer an online store of their products, ensuring their customers get a quality product at a reasonable price.

The Challenges

The customer specified exact tasks that the project team was to carry out:

1. Create an e-commerce website to enter the digital marketplace;
2. Maximize conversion rates by employing the newest e-commerce design patterns and user-friendliness;
3. Gain an online following without the need for middlemen;
4. Order items online;
5. Making the brand more widely known and advancing it;
6. Implementing an adjustable design for all device types;
7. Sales of goods to European Union and United States clients.

The Process

The Promodex squad resolved to carry out the venture in the following steps:

1. Carry out an analysis of the niche and competitors to determine advantages and disadvantages.
2. Carry out a review of the intended audience, determine the most feasible areas, the feedback from the designated audience, and come up with an original idea for our venture.
3. Analyze search queries to create the semantic core of the website.
4. Construct a website organization based on the semantic core.
5. Develop the user interface and user experience of the project based on the analytics.
6. Adhere to the company's brand book and the latest web design trends when designing the website.
7. Execute the necessary tasks for both the front-end and back-end components.
8. Assess the project, including load trials, user-friendliness, speed, and safety.

Deliverables & Impacts

The Promodex team completed the entire process of creating and launching a website within 31 working days, starting from the customer's initial request.

1. The website has attained the highest rating on PageSpeed ​​Insights, which is a significant factor in optimizing the site's SEO.
2. The layout and organization of the site conform to current trends and user friendliness.
3. In the initial 3 months, thanks to the excellent optimization of the site, it attained a place in the top-10 search results for the most sought-after key queries.
4. Three months after the building of the website, it was observed that the target audience and companies in the same industry had become more aware of the brand.

Home page:

Catalog:

Audience

This project is intended for motorcyclists, as well as establishments that repair and modify bikes.

Technologies

A group of 8 individuals participated in the project's execution: a project manager, business analyst, marketer, UI/UX expert, SEO expert, front-end programmer, back-end programmer, and QA specialist.

The Opencart version 3 site management system and CMS were employed to construct the site, as it fulfills all technical requirements and customer wishes.

Opens correctly on desktop browsers:

• Chrome (63+);
• Firefox (58+);
• Opera (50+);
• Safari (10+);
• Edgе (12+).

Responsive version of the website:

• Full-width starts at 1200px;
• The tablet version starts at 768px wide;
• The mobile version starts at 320px wide.