Background

The Promodex team was tasked with taking the client's business concept and transforming it into a functioning product by utilizing the Laravel framework. As a result, the client was presented with the MVP of ProERP- a Ukrainian SaaS service for accounting, financial, and warehouse accounting for small and medium-sized businesses- as well as a detailed marketing plan for its promotion.

The Challenges

Prior to commencing the project, we established the primary operations that had to be accomplished:

1. Carry out an in-depth evaluation of the Ukrainian CRM/ERP software to identify the requirements of the marketplace and develop a software design to meet all of the primary business requirements.
2. Develop a project and integrate the software of the accounting system with these components: commodity accounting, warehouse accounting, accounting, financial accounting, product range maintenance, delivery and shipment accounting, customer accounting, and CRM capability to manage a customer database.
3. Carry out a thorough development of all operational aspects of the CRM/ERP program.
4. Design the user interface and user experience of the software to ensure the most pleasant user interaction with the project.
5. Formulate the layout of the program, including all associated components: brand guide, media package, and post formats for designing on all commonly used social media sites like YouTube, Instagram, Facebook, Twitter, etc.
6. The technical aspects of the web software, including the front-end and user accounts for administrators, supply managers, sales managers, warehouse managers, financiers, product group managers, personnel managers, and numerous other roles have been implemented.
7. To guarantee the advancement of the project on the web and assist in attaining a top spot in the Ukrainian marketplace.

The Process

The Promodex crew concluded that they would progress the undertaking in the following steps:

1. Do a niche and competitor analysis to recognize advantages and disadvantages.
2. Examine the Ukrainian market to pinpoint the most receptive audience.
3. Formulate a project idea and devise a complete software architecture.
4. Carry out an examination of search queries to create the semantic core of the website to be shown.
5. Construct a website layout according to the semantic core.
6. Develop the user interface and user experience of the project according to the analytics.
7. Craft website and client dashboard designs in accordance with the brand book and current web design practices.
8. Execute the mandated work pool on both the front and back ends.
9. Create a system that allows for different kinds of individual user accounts.
10. Examine the project by conducting tests such as load tests, usability, performance, and security.
11. Implement the project's advancement in the Ukrainian market.

Deliverables & Impacts

In a mere 160 working days, Promodex had developed and launched a complete web-based solution, which is currently in beta mode. Furthermore, the team is actively engaged in the project, providing technical support and marketing services to ensure its success.

1. The web version meets the criteria for the PageSpeed Insights green zone, which was an important factor for the site's SEO optimization.
2. The testing revealed that the majority of the target audience gave highly favorable reviews regarding the usability, organization and atmosphere of the software, with more than 90% of the responses being positive.
3. The software was successful in acquiring customers within the first month without any expense dedicated to advertising.

Audience

This project is geared towards Ukrainian entrepreneurs and companies of a small and medium size that are involved in trade.

Technologies

A total of 17 individuals were part of the project's execution: Senior and Middle Project Managers, two Senior Business Analysts, a Marketer, a UI/UX professional, a Middle SEO expert, a Senior and two Middle Front-end Developers, a Senior and two Middle Back-end Developers, as well as three Middle QA Specialists and a Content Manager.

Laravel Framework was the chosen platform for the development of the site since it meets all the necessary technical and customer specifications.

Opens correctly on desktop browsers:

• Chrome (63+);
• Firefox (58+);
• Opera (50+);
• Safari (10+);
• Edgе (12+).

Responsive version of the website:

• Full-width starts at 1200px;
• The tablet version starts at 768px wide;
• The mobile version starts at 320px wide.