Website for underwater equipment manufacturer Dive And See
Background
For the past decade, "Dive And See" has been offering its patrons a memorable experience in filming via their specialized housings, monitors, and custom-made cables and connectors, thus catering to professional divers, oil companies, and scientific investigations.
The Challenges
Due to the Customer being an experienced diver and expert in underwater video filming, it is essential to showcase the professionalism of the gear and the company's involvement in the user's sector in the website design.
The client's objective was to create a unique and user-friendly design, transforming the store into a club for divers and operators.
The Process
The Promodex crew determined to progress the scheme in a series of steps:
- Examine rival companies, their products, and errors;
- Examining the platforms where the intended audience is most present, emphasizing their likes and priorities;
- Conduct an analysis of search queries in order to gather the semantic content of the website;
- Construct a website layout based on the semantic core;
- Design the user interface and user experience of the project based on the analytics;
- Construct designs using a horizontal approach;
- Carry out a test of the project, which should include a usability evaluation.
Deliverables & Impacts
The Promodex team accomplished the design project in 16 days, from the conception of the client's idea to the realization of the web design and company logo.
- The layout of the website has been designed with a horizontal orientation to make it stand out from its competitors and give it a sleek and smooth look.
- The design was highly rated by 78% of the company's customers, according to research results.





Audience
This is geared towards people who take videos and photos underwater, divers, and organizations offering educational and recreational activities on the shoreline.
Technologies
A group of 7 individuals were involved in the project execution: a project manager, business analyst, marketer, UI/UX professional, SEO expert, graphic designer, and QA expert.
Opens correctly on desktop browsers:
- Chrome (63+);
- Firefox (58+);
- Opera (50+);
- Safari (10+);
- Edgе (12+).
Responsive version of the website:
- Full-width starts at 1200px;
- The tablet version starts at 768px wide;
- The mobile version starts at 320px wide.
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Background
For the past decade, "Dive And See" has been offering its patrons a memorable experience in filming via their specialized housings, monitors, and custom-made cables and connectors, thus catering to professional divers, oil companies, and scientific investigations.
The Challenges
Due to the Customer being an experienced diver and expert in underwater video filming, it is essential to showcase the professionalism of the gear and the company's involvement in the user's sector in the website design.
The client's objective was to create a unique and user-friendly design, transforming the store into a club for divers and operators.
The Process
The Promodex crew determined to progress the scheme in a series of steps:
- Examine rival companies, their products, and errors;
- Examining the platforms where the intended audience is most present, emphasizing their likes and priorities;
- Conduct an analysis of search queries in order to gather the semantic content of the website;
- Construct a website layout based on the semantic core;
- Design the user interface and user experience of the project based on the analytics;
- Construct designs using a horizontal approach;
- Carry out a test of the project, which should include a usability evaluation.
Deliverables & Impacts
The Promodex team accomplished the design project in 16 days, from the conception of the client's idea to the realization of the web design and company logo.
- The layout of the website has been designed with a horizontal orientation to make it stand out from its competitors and give it a sleek and smooth look.
- The design was highly rated by 78% of the company's customers, according to research results.





Audience
This is geared towards people who take videos and photos underwater, divers, and organizations offering educational and recreational activities on the shoreline.
Technologies
A group of 7 individuals were involved in the project execution: a project manager, business analyst, marketer, UI/UX professional, SEO expert, graphic designer, and QA expert.
Opens correctly on desktop browsers:
- Chrome (63+);
- Firefox (58+);
- Opera (50+);
- Safari (10+);
- Edgе (12+).
Responsive version of the website:
- Full-width starts at 1200px;
- The tablet version starts at 768px wide;
- The mobile version starts at 320px wide.
