Why doesn't IT rating lead to leads? Consideration of errors and guide to 100% receiving leads
This article is worth paying special attention to and spending just minutes reading. It opens up a bunch of opportunities for web studios, digital agencies, and other companies specializing in creating websites and advertising. Many of the methods presented may be useful to you in attracting new potential clients.
Why doesn't rating lead to leads?
Sometimes the rating, even despite expectations, does not provide the required number of leads.
Why does this happen? The point is that you need to actively promote your company on the platform. Let's look at an example of search query results on Google. If you are not engaged in SEO promotion, do not advertise your resource, and do not use other opportunities to improve the situation, then there will be NO results.
THIS SAME situation occurs with catalogs on the platform "IT Rating:
You need to be active - fill out a portfolio, publish cases, write useful articles so that potential clients begin to be interested in you and you rise to the TOP 10 in general catalogs and local cities. The article describes in detail what needs to be done to get the expected result.
PS. If you are not in the TOP 20 in the main catalogs or cities, you have no leads! It's very simple - they don't reach your company card.
How to raise a company to the top-ranking
The platform https://it-rating.com can host all companies working in the field of Digital Marketing, providing services, such as the development of websites and mobile applications, SEO, SMM, PPC, and others.
Companies are ranked in catalogs and enter the TOP of annual ratings and catalogs thanks to a set of points for various actions: reviews, portfolios, cases/articles, verification, availability of Awards, and WEBAWARDS.
Registering and filling out a company profile on the platform is free! All you have to do is visit the site to fill out a profile to earn points that will help you rise in the TOP rankings, general directories, and cities. Only after this, you will start receiving the first leads! At this point, until you get into the TOP 20 in at least 1 catalog/city, the chance of getting a lead is reduced to 1-5%.
LET'S LOOK IN DETAIL HOW TO DO THIS:
STAGE 1. FILLING THE PORTFOLIO WITH WORK
The main purpose of adding a portfolio is to demonstrate the essence of your competence through specific examples. A potential client will be able to evaluate the skills of your company and choose you as a contractor.
What benefits will you get after adding a new project to your portfolio?
Let's assume that your web studio has launched a new project. Your activities should include more than just activity on your website. You need to make it visible to everyone. There are many ways to do this, and only some of them are free and accessible.
A day later, the confirmed project appears on several pages:
- On the web page of all portfolios (new ones are located at the top);
- In the section portfolio topics
- In the portfolio on the page of your company;
- Your company will rise higher in the company directory and the city in which you are located
- In the selected type of company (example: digital agency) + score for work;
- In the list studio price lists (distribution takes into account the number of your works and search by price).
The more portfolios you add to your profile, the more opportunities you have to earn MORE points and show potential clients your diverse work experience.
STEP 1.1 Selecting Frameworks and CMS when adding a portfolio
You must also indicate the Frameworks or CMS on which the site was developed when adding work. This is necessary to participate in the corresponding ratings, frameworks (example: laravel), and CMS directories (example: WordPress).
STAGE 2. NOTICE NEW CUSTOMERS AT THE EXPENSE OF OLD CUSTOMERS: INFLUENCE OF REVIEWS
Every potential client wants to be convinced of the quality of the company's services that he needs. Reviews are an integral part of decision-making when choosing a customer. Every company that takes the time and collects feedback from its customers receives the nice points necessary to achieve the goal of getting to the top in ratings and directories.
Ask your clients to leave feedback about you after completing tasks! The simplest existing method is to send a link to your card, where there is a field for writing a review. The main thing is that the client enters the address of the site that you developed and his email address, which must match the domain name. As a result, the review will be placed on the card of your web studio, as well as in the reviews section. In addition, the number of reviews is recorded in the general catalog of web studios. This indicator also generates a list of points, more details: https://it-rating.com/methodology-rating.
STAGE 3. WRITING AND PUBLISHING USEFUL ARTICLES ON THE SITE
Publishing interesting content on your profile is not only a way to share your expertise, but also the key to successful promotion on the platform.
Why are articles so important?
- Firstly, they attract the attention of your audience. Write about interesting topics relevant to your industry, and potential clients will be interested in learning more.
- Secondly, every published article is indexed by Google. When your content is indexed, it can be found by potential customers through a search engine, opening up additional channels to attract attention.
- Thirdly, the best articles get into the newsletter of our subscribers and the IT rating team helps them advance to the top of Google Strong>.
When a client finds your article through a search engine, he has the unique opportunity to go directly to your company profile. This way, articles not only serve as a source of valuable information but also as a bridge connecting your content to your profile.
Also, publish interesting posts on your page on social networks or add useful information to your official website with a link to our rating article. This way you give a boost to your article and a chance to promote it to the TOP of Google.
A good example of why you need to publish articles:
STAGE 4. PUBLICATION OF CASES
Cases are an integral part of your professional approach. Tell them what task you received from the customer and how you completed it. This way, you can attract a potential client who likes your case and wants to solve a similar problem together with your company. At the same time, it is possible not only to receive points for each written and added case in your profile but also to be noticed in the Google search engine.
If the case complies with the posting rules and contains truthful information, it is published automatically. It appears in the description of your web studio and is also announced in the main block of the "Cases" section. There are also announcements of TOP cases on the Facebook and Instagram pages that have received the most views and are awarded additional points. Together they give an important result, and your position in the ranking increases. More information about scoring can be found at the link https://it-rating.com/methodology-rating.
STAGE 5. NEED TO COMPLETE THE "SERVICES" RUBRIC
All services provided by your web studio should be described in detail in your profile card. Also indicate prices for specific types of services. Then your web studio will be in the "Prices section. It is convenient for Clients to choose performers here since this block indicates the number of points, work, and cost for each web studio.
The likelihood of choosing you as a performer is growing!
STAGE 6. Ratings and your preparation for them
Set aside as much time as possible to update your profile 1-2 months before the publication of the annual (February-April) and interim rankings (September-October) annually. This is important for several reasons:
- Ratings are published in the media and sent to subscribers, increasing your visibility and credibility in the industry.
- Promote the spread of the rating on your own and partner websites, as well as on social media, as it works the same way as on your profile. The more activity, the more you are known and trusted, which brings you leads.
- And after the release of the annual ratings, we will take care of paid advertising ratings on social networks, Google, and partner sites.
Example of viewing ratings of potential clients:
STAGE 7. Documentary verification of the company and PRO account
Company verification is the process of documenting your company’s data to increase the loyalty of clients and partners to your company.
Also, carrying out a procedure to verify the authenticity of your company prevents attempts to register a company on the service from people who are not related to it. In addition, verified companies receive several additional benefits:
- +500 points (for each rating)
- Additional trust of potential clients
- Highest position in catalogs (by receiving points)
- Stylish icon near the company name in each catalog
Monthly subscription to PRO account:
- New +500 points (during the active subscription period)
- Displaying on your company card: services and awards
- Displaying the company in the section "Prices for services"
- Unlimited adding cases and articles
- 5 free vacancies per month
- Access to analytics of your company card
- Personal manager technical. telegram support
- 2 publications/reposts of your posts on our social networks per month
- 10% discount on our advertising price
- WEB AWARDS - 10% discount on adding works
An example of traffic analytics for a company card:
RESULTS
Remember that success in the IT rankings requires maintaining an active online presence and demonstrating your expertise and professional approach. By following these steps, you can generate more leads and take your company to the next level of IT success.
Submit your projects early to be at the forefront of rankings and directories. There will likely be many questions and the submission of information may take a long time. In practice, this happens quite often. Typically, studios become active during the last few days of accepting applications. As a result of technical support, they have to be accepted in a queue. Therefore, the later the application is submitted, the less likely it is that we will help you in a particular period.
A few facts:
“According to the survey, in 2021 it was revealed that for clients of web studios, it is extremely important what place their future performer occupies in the ranking. 63% of the total will reconsider the assessment of the professional community before sending a request for cooperation.”
PS. If your company is not in the TOP 20 in the main catalogs or cities, you have no leads! It's very simple - they don't reach your company.