How and why should your web studio be promoted on the “IT Rating ”?
How and why should your web studio be promoted on the “IT Rating USA”?
It is worth studying the presented article to know all the possibilities for web studios, IT companies, digital agencies, design studios and other companies aimed at developing and promoting websites. Many of the presented methods can attract potential customers.
You should create a portfolio on the IT Rating of USA service to draw the attention of potential clients. You don't need to spend money on this. And besides, filling out the portfolio card doesn't take long. You will be taken to the general rating, where you can attract potential customers with a profitable offer.
Why doesn't the rating generate leads?
Sometimes the rating, contrary to expectations, doesn't generate the required number of leads. Why it happens? All that matters is that you should promote your company on the service. Let's consider an example of search results of sites in Google. If you aren't engaged in SEO promotion, do not advertise your resource and don't use other opportunities to improve the situation, then there will be no result.
The same situation is with the ratings on the “IT Rating of USA” service. You have to be active - fill out a portfolio, publish cases, write useful articles on the site so that potential clients become interested in you. The article describes in detail what you need to do to get the expected result.
Stage 1. Filling the portfolio with projects
What happens after you add your project to the portfolio?
Let's say your web studio has started a new project. Your actions should include more than just activity on your own site. You need to broadcast the event for everyone to see. There are many ways to do this, of which only a small part are free and freely available.
Today we will analyze the capabilities of the “IT Rating of USA” service. You have to add the project to the portfolio and confirm it through your personal account to get the results.
In a day, the confirmed project will appear on several pages:
- on the web page of all portfolios (at the very top - new ones)
- in the portfolio on your company page;
- on the studio catalog, which is regularly updated;
- in the price lists of studios, which is also updated every day (the distribution takes into account your number of projects, as well as search by price)
Stage 1.1.
The necessity to indicate the cost of the project:
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Don't forget to indicate the cost of your project. This information is not shown anywhere else on the site and is confidential. Она нужна для того, чтобы ваш проект появился в разделе цен и поиске по стоимости проектов. It is important for your project to appear in the price section and to be searched by project cost. It is also important for participation in ratings by price range;
- You also have to indicate the Frameworks or CMS on which the site is developed when adding project. This is necessary to participate in the relevant ratings and catalogs for the CMS.
Stage 2. Cases publication
It will take you a while to complete the following steps. The primary task is to fill out and publish cases. The IT Rating service has a section called Cases. When entering data, you should consider the following requirements:
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The case isn't a press release, customer review or a set of screenshots. This is a whole story that will take time to create;
- First of all, you should focus on the client's problem and clearly articulate the task;
- Then you need to describe the solution to the problem and describe it in detail;
- Ultimately, you have to demonstrate the result of the work done;
- It is not recommended to describe the creation of a site in its expanded form. Choose a separate, but the most interesting part of creating a website, reveal the specifics of your work and the priority of your particular web studio;
- Show not the obvious things, but what the average visitor of the site won't immediately see - for example, your creative performance of tasks;
- Another good move is if you demonstrate how the web resource looked not only after your work, but also before it.
The number of case publications is unlimited. On average, from 1 to 5 cases per day are posted on the site. First, you add a case to your personal account, then it is sent for consideration. If the case is in accordance with the placement rules and contains truthful information, then it is published automatically. It appears in the description of your web studio, in the "Cases" section it's announced in the main block. There are also announcements of top cases on the Facebook and Instagram pages, which have gained the largest number of views.
Cases are extremely important to your overall raiting, as you get additional points for each case. 1 case equals 5 points. In total, they give quite a significant result, and your place in the rating rises. For more information about crediting points, see the link https://it-rating.com/methodology-rating.
The overwhelming majority of studios are preparing cases for publishing on their own sites. You should practice this as well - clients react positively to it. They want to see your projects in the portfolio that is more or less similar to the ones that they specifically need.
Stage 3. Attracting new customers at the expense of old ones: the impact of feedbacks
Ask your customers to leave feedback about you. The simplest of the existing methods is to send your card link, where there is a field for writing a feedback.
As long as the client should enter the address of the site that you developed, and his email, which should match the name of the Internet resource. As a result, the feedback will be placed in the card of your web studio, as well as in the category of feedbacks on the IT Rating of USA platform. In addition, the number of feedbacks will be recorded in the overall rating of web studios. According to this indicator, a list of points is also formed, and with them your place in the rating rises. 1 feedback is equivalent to 15 points. Learn more here https://it-rating.com/methodology-rating.
Synergy effect
The feedbacks received can also be posted on your own website, published on pages in social networks, blogs and presentations.
Stage 4. Writing and publishing useful articles on the site
Write interesting posts on the page on social networks or insert useful information in the feed on your own official website. What if you need to distribute information to more people? In this case, publish your articles in the “IT Rating of USA” using your personal office. The main thing is to arrange them correctly and readily in order to interest the reader.
Follow these guidelines:
- the title should reflect the message of the text (the main idea of the text);
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less waffle - write an article to the point, do not use terms unfamiliar to ordinary visitors;
- focus on your own chips and personality.
Share useful articles with interested clients, notify real and potential clients about winning the next competition or submitting a new project. Be active! Be bolder! Be the first!
Stage 5. The necessity to fill out the service column
All services provided by your web studio must be detailed in your profile office. Also indicate the prices for each separate type of service. Then your web studio will be in the "Prices" section. It is convenient for clients to choose contractors here, since this block indicates the number of points, works and their cost for each web studio. The probability that you will be chosen as a contractor in particular increases.
Stage 6. Necessity to participate in service ratings
On the service "IT Rating of USA" 5 main ratings have been created with sub-ratings by cities, types of companies and prices.
Apart from the above benefits, your studio definitely goes on one general list of web studios. If you correctly provide information about yourself - immediately in three lists.
Let's take an example. Let's say a studio has developed a web portal for a large company. With this project, she will be included in the general list of web studios.
There is a significant advantage for narrowly focused web studios. Most of the ratings have their own sub-ratings, which are divided by the geographic location of the website development companies, directions and types of web resources. Even if in the general list you don't take the first places, then in the sub-rating by geographic location or line of activity you can be in the leaders.
The main thing when uploading a work is to correctly fill in all the fields and check it in your personal office.
Please also note that participation in the rating is limited in time, so you have to carefully monitor the dates and send a request on time. We would like to especially emphasize that participation in the ratings is absolutely free.
Stage 7. Necessity to participate in tenders
There are 2 main reasons why you should participate in tenders:
- Receipt of new applications. If the customer has the opportunity to choose, then in the presence of the same qualities, he will choose the company that has high points in the rating;
- Increase in pricing policy. If you set fairly high prices, you have to justify them. There are always clients who are willing to pay more. But they will only go for the high cost if they find a good reason for doing so. This can be facilitated by the appreciation of your work from the audience.
If at least one of the above reasons is important to you, welcome to the platform!
Particular attention should be paid to tenders within the platform. For large-scale companies there is a great advantage - the ability to log in as both a performer and a customer. This is relevant for companies that outsource some of their work to subcontractors. You can organize your own competition if you need, for example, to develop a game application or conduct an advertising campaign.
Potential clients can search for web studios for organizing a tender directly in the databases "IT Rating of USA". What does this mean? Visitors to the above ratings and catalogs are your potential customers.
If you need additional applications, then you need to regularly replenish and expand your portfolio. You need to upload your work as much as possible through your personal office. In this case, your chances of participating in the tender are significantly increased. If you cannot confirm this or that project and place it on time, the IT Rating of USA team will help you.
Let's summarize
Submit information about your projects in advance to be at the top of the rating. Most likely, a lot of questions will arise and the submission of information may be delayed. As practice shows, this happens quite often. As a rule, studios become active in the last few days of receiving applications. As a result, technical support has to accept them on a first come, first served basis. Therefore, the later the application is sent, the less likely it is that we will help you in a specific period of time.
According to the survey, in 2018 it was revealed that it is extremely important for the clients of web studios what place their future contractor occupies in the rating. 57% of the total will definitely look at the assessment of the professional community before sending a request for cooperation.
Each created project is needed in order for the client to find the most suitable contractor, based on their financial capabilities and the necessity to perform certain tasks.
In a nutshell, we discussed everything we wanted in the article! Learn the tips and put them into practice!
Register and proceed to follow the tips in this article.
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