Site analysis - what is it and what is it for

Analysis of the site - check the site for errors
In order for the site to be successful and profitable, it must be promoted and brought to the top of search results. Stable income provides high attendance by clicking on links or online sales. Any changes and work to promote the resource begins with an audit. This is an in-depth check of the site for errors of a technical nature and the user side, preventing him to move forward and take the first positions in the search engine. Owning full information about the problems and shortcomings of the resource, it will be easier to make a plan for its development.

Why do I need a site analysis?
Website development is currently quite in demand service that can take advantage of all comers. Some e-commerce business owners are wondering why they need SEO site analysis and what it is. Order WEB-audit is necessary for everyone, regardless of whether it is a young resource, or it was promoted earlier.

On the Internet there are thousands of resources working in one niche, and the number is constantly increasing. Occupy a leading position and profit can those who are willing to constantly eliminate errors and conduct other work to promote the site. The first step to achieving the goal - a comprehensive audit, which will allow on the basis of the information obtained to make a plan for further work.

Audit conducted even at the stage of web site creation in Kiev. Prior to the release of the resource online check will help correct errors initially made and run a competitive option. With this approach will be faster to occupy the first positions. To support the strategy, periodic audits will be required in the future. This contributes to an increase in traffic, which entails an increase in sales and, consequently, profits.

In addition to a comprehensive analysis can be conducted express check. This kind of site audit is a check of one or more areas without an in-depth study of the details. Express analysis can be done with automated programs.

How is a comprehensive analysis of the site?
SEO complex analysis includes several types of audits.

Technical WEB-audit
Technical audit of the site is an extensive analysis of such items.

Site loading speed. One of the main indicators that keeps visitors. If the site loads more than three seconds, many go to the competition.
Redirects. How redirects are used on the site. Large redirect chains decrease the loading speed.
Absence of broken links that don't lead to the target.
Adaptation for mobile devices. Resource should work correctly on any device.
Security. Users need confidence that their data, payments and the site itself is protected from viruses, hacker attacks, etc.
Workability. Resource should provide performance regardless of the speed of the user's Internet and the number of simultaneous visitors to the site.
Search audit
Search Web site search audit is based on resource optimization for search engine requirements. This includes search and correction of errors in system settings, duplicates and URL analysis for WEB-pages with search of outgoing addresses, etc. Of importance is the presence of registration on popular third-party resources, as well as the ability to find and configure mirror resources. In this case, the counters of incoming traffic are taken into account.

Usability audit
Checking the resource for user-friendliness and attractive design. At the site visitors should be pleasant and comfortable to work with, but the resource itself does not create problems.

In the audit of usability includes these items.

Evaluation of WEB-pages. Users should not distract and irritate unnecessary information.
The interface. Simple and familiar navigation keeps visitors and allows them to find the right product or a general section without problems with a search or menu.
Content. The text should be designed according to the established rules: to have a common title and subheadings, paragraphs, illustrations. The material is written for people, if it is incomprehensible and hard to understand, users leave the site.
Design. Stylish and modern design is important for visitors, but it should not be elements that distract from the target action.
The probability of incorrect actions. The site should be very clear, even a novice user, so there is less chance of making a mistake.
These are the main stages of a comprehensive site audit, if necessary, each type can be conducted separately for a particular area of the resource.

Checking the errors on the site allows you to fix the situation, which has a positive impact on traffic volume conversion. After the WEB audit noticeably improves the work of the resource. There are more real customers who make orders and are willing to reuse the services of the company.