Usability: what is it and why is it needed?

Let's start by understanding what usability is. To put it simply, it is the convenience and efficiency of using a website by users.

It's a kind of assessment: how easy it is for people to interact with the interface, find the information they need on the site, and perform the necessary actions. Usability is determined by the following factors:
Clarity - the site should be clear and easy to use.
Accessibility - the site should be accessible to users with different abilities.
Efficiency - users should be able to easily find the information they need and perform the necessary tasks on the site.
Satisfaction - users should enjoy using the site.

Why is usability important?
Usability is about the convenience and efficiency of your customers' use of your website. It is an 'assessment' of how easy it is for people to interact with the interface, quickly find the information they need on the site, and perform the necessary actions. If your site meets usability standards, it:
Will be more popular. Users who can easily find the information they need on the site are more likely to visit it.
It will facilitate conversion. Users who can easily complete a task on a website are more likely to complete it.
It will be safer. A website with good usability is less prone to user errors that can lead to data loss or fraud.

How to improve usability on your website?
First, forget that it's your website.
Second, put yourself in the shoes of your potential customer.
Third, think about what and how your potential client is looking for on the site.
Fourthly, try to go through all the stages of their search yourself.
And finally, be honest with yourself. Are you comfortable using the site? What do you like about it, and what would you change?

Here are some tips:
Make it easy to navigate.
Provide easy access to the main sections and pages. Use intuitive controls.

Make information accessible
Place important information in a way that is easy to find. Use clear headings and labeling.

Optimize loading speed
Website loading speed is important - the client will not wait 1-2 minutes for the site to load and open. Minimize large files and optimize images.

Make your website responsive
About 70-80% of traffic already comes from phones. Ensure that your website is displayed correctly on different devices.