Website Merging: How It Works? Example of the "Agromat" Website

Website merging is the process of combining multiple websites into one to improve efficiency, enhance user experience, and optimize resources. This can be particularly useful for companies with multiple brands or business directions, as seen in the case of "Agromat," which merged three separate websites into one convenient and efficient platform. For "Agromat," the primary goal of this process was to create a more effective and user-friendly system that provides easier access to all company services and products.

Benefits of Website Merging

• Brand Consistency: Merging websites helps create a unified brand image, increasing recognition and user trust.
• Resource Optimization: Managing a single website instead of several reduces costs for technical support and development.
• Improved User Experience: A merged website offers more convenient navigation and easier access to information, increasing user satisfaction, as seen in the new "Agromat" website.
• SEO Optimization: A single consolidated website can attract more traffic and achieve higher search rankings by concentrating content, as demonstrated by "Agromat."

How Does Website Merging Work?

Analysis and Planning

The first step in the merging process, as in the case of "Agromat," involves a detailed analysis of existing web resources. It is crucial to determine which elements of each site will be transferred to the new platform and which can be merged or removed. At this stage, a merger plan is developed, covering technical aspects, timelines, and responsible parties.

Technical Implementation

• Creating a New Architecture: Based on the analysis, a new site structure is designed to integrate all necessary elements. Navigation convenience and logical content placement are key considerations.
• Data Migration: After developing the new architecture, content from individual websites is transferred to the consolidated resource. This includes text, images, user databases, and other elements. "Agromat" successfully migrated all necessary data to the new platform.
• Redirect Configuration: To preserve traffic and SEO rankings, redirects from old URLs to new site pages must be set up. This ensures a smooth user transition and prevents traffic loss.
• Testing and Launch: Once the technical work is complete, the new website undergoes thorough testing to identify potential errors and issues. Only after successful testing is the site made available to the public.

Post-Launch Activities

After launching the consolidated website, it is essential to run a marketing campaign to inform users about the changes.

At UAITLAB, we are proud to have helped the national network "Agromat" implement a large-scale project integrating three websites. Previously, "Agromat" operated three separate websites for different purposes:

• agromat.ua – The main informational platform
• shop.agromat.ua – The online store
• shop.agromat.ua (duplicate reference)

What We Did

• Developed a Unified Resource: Our team created a new website based on the main domain agromat.ua, now integrating all commercial, informational, advertising, and branding functions.
• Enhanced User Experience: Through interactive sections and technologies like AR, customers can quickly find the right products and "try them" in their interiors.
• Improved SEO: The consolidated site benefits from enhanced SEO optimization, concentrating traffic on a single resource, which positively impacts search engine indexing and visibility.

Why Is This Important for "Agromat"?

• Convenience for Customers: Easier search, better access to information, and quick access to all products in one place.
• Operational Efficiency: Centralized management significantly simplifies processes and reduces maintenance costs.
• Better Business Results: Improved SEO performance and traffic concentration enhance marketing effectiveness and business growth.

Conclusion

Website merging, as seen with "Agromat," is a complex but crucial process that helps companies improve operational efficiency and enhance user experience. With careful planning and technical execution, website merging can become a powerful tool for business growth and increased market competitiveness.