APRIL FOOLS’ DAY WITH Jägermeister
Creating pranks on the occasion of April 1 for social networks of the Jägermeister brand.
Jägermeister is a German liqueur created by Curt Mast in 1934 from 56 ingredients. The brand is full of mysteries and mysticism, and its recipe is a real alchemy. Jägermeister carries the aesthetics of nightlife, full of parties and their own rituals. This is a brand that is always on the move; life of the party without excess: strong, determined, unique and uncompromising.
The agency has been collaborating with Jägermeister since 2018.
Goals and Objectives
The primary objective of these activities is to increase the engagement of the audience with the page and posts, enhance the target audience's involvement with the aid of fun content, as well as a native narrative about the culture of consuming alcoholic beverages and its emotional significance.
Target audience
Most aficionados of Jägermeister are male and they enjoy having an enjoyable, stress-free and enjoyable break, along with quality time spent in the company of others.
TA's primary demographic consists of 18-24 year olds living in the major cities of Ukraine. They are hardworking but don't avoid exercise. They know their desires, enjoy expressing themselves, and strive to be distinct. They value originality, selectiveness, and quality over quantity.
IDEA OF COMMUNICATION
On April 1, joking and laughing are the order of the day. As Jägermeister's target audience is composed of people who appreciate a good sense of humor, the brand created a themed campaign for that day specifically. Every year, the company produces a special prank publication to match the needs of the target audience and make them smile. These posts not only bring joy to the subscribers, but also increase the page's activity and natively emphasize the brand's emotion and the culture of its consumption.
CONTENT
FEEDBACK
Our audience responded well to Jägermeister's pranks, as evidenced by the positive comments on the posts and videos. We also noticed that a significant number of subscribers wanted to actually use the services mentioned in the jokes, which showed us that the humor had been successful. Our pranks even caused people to spontaneously organize parties with Jägermeister!
RESULTS
2019 ER post 65.27 per 1K followers
2020 2,361 likes
2021 17,261 views of video
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Creating pranks on the occasion of April 1 for social networks of the Jägermeister brand.
Jägermeister is a German liqueur created by Curt Mast in 1934 from 56 ingredients. The brand is full of mysteries and mysticism, and its recipe is a real alchemy. Jägermeister carries the aesthetics of nightlife, full of parties and their own rituals. This is a brand that is always on the move; life of the party without excess: strong, determined, unique and uncompromising.
The agency has been collaborating with Jägermeister since 2018.
Goals and Objectives
The primary objective of these activities is to increase the engagement of the audience with the page and posts, enhance the target audience's involvement with the aid of fun content, as well as a native narrative about the culture of consuming alcoholic beverages and its emotional significance.
Target audience
Most aficionados of Jägermeister are male and they enjoy having an enjoyable, stress-free and enjoyable break, along with quality time spent in the company of others.
TA's primary demographic consists of 18-24 year olds living in the major cities of Ukraine. They are hardworking but don't avoid exercise. They know their desires, enjoy expressing themselves, and strive to be distinct. They value originality, selectiveness, and quality over quantity.
IDEA OF COMMUNICATION
On April 1, joking and laughing are the order of the day. As Jägermeister's target audience is composed of people who appreciate a good sense of humor, the brand created a themed campaign for that day specifically. Every year, the company produces a special prank publication to match the needs of the target audience and make them smile. These posts not only bring joy to the subscribers, but also increase the page's activity and natively emphasize the brand's emotion and the culture of its consumption.
CONTENT
FEEDBACK
Our audience responded well to Jägermeister's pranks, as evidenced by the positive comments on the posts and videos. We also noticed that a significant number of subscribers wanted to actually use the services mentioned in the jokes, which showed us that the humor had been successful. Our pranks even caused people to spontaneously organize parties with Jägermeister!
RESULTS
2019 ER post 65.27 per 1K followers
2020 2,361 likes
2021 17,261 views of video