SMM case for «Furgoneta»
«Furgoneta» is the first Street Food outlet in Kiev.
Project duration: from March to November 2017
Key message: “Furgoneta” is quality, speed and service.
Platforms:
Facebook: /furgoneta.official/
Instagram: furgoneta.kiev
Goals:
✓ Brand recognition building.
✓ Attraction of new customers, loyalty and retention of the regulars.
✓ Creation of a user-friendly platform for communication with customers.
Objectives:
✓ Up-to-date information delivery: special offers, events, and new openings announcement.
✓ Communication with followers, quick response to questions.
✓ Creation of unique and quality content.
Implementation:
- Brand pages visualization: stylish and minimalistic. Main colors: greyish white and orange.
- Targeted content: development of sections, maximum of lively photos, gif animations and videos.
- Short, concise and fan-made posts.
- Live streams and Stories of important events. Usage of geodata and topical hashtags.
- Partnership with opinion leaders, bloggers/foodbloggers.
Results:
✓ Increase in followers.
✓ A direct hit into the heart of TA thanks to a large amount of fan-made content.
✓ Increased dialogue with followers through competition activations, engaging quizzes etc.
✓ Traffic diversion from social media to the website.
✓ Increase in number and frequency of bills.
✓ Organic reach in one month – 30 000.
✓ Engagement (ER) = 6,5%
Find more cases here
It's free and takes 2 minutes. There are 1500+ digital agencies in the catalog that are ready to help in the implementation of your tasks. Choose and save up to 30% on time and budget!
«Furgoneta» is the first Street Food outlet in Kiev.
Project duration: from March to November 2017
Key message: “Furgoneta” is quality, speed and service.
Platforms:
Facebook: /furgoneta.official/
Instagram: furgoneta.kiev
Goals:
✓ Brand recognition building.
✓ Attraction of new customers, loyalty and retention of the regulars.
✓ Creation of a user-friendly platform for communication with customers.
Objectives:
✓ Up-to-date information delivery: special offers, events, and new openings announcement.
✓ Communication with followers, quick response to questions.
✓ Creation of unique and quality content.
Implementation:
- Brand pages visualization: stylish and minimalistic. Main colors: greyish white and orange.
- Targeted content: development of sections, maximum of lively photos, gif animations and videos.
- Short, concise and fan-made posts.
- Live streams and Stories of important events. Usage of geodata and topical hashtags.
- Partnership with opinion leaders, bloggers/foodbloggers.
Results:
✓ Increase in followers.
✓ A direct hit into the heart of TA thanks to a large amount of fan-made content.
✓ Increased dialogue with followers through competition activations, engaging quizzes etc.
✓ Traffic diversion from social media to the website.
✓ Increase in number and frequency of bills.
✓ Organic reach in one month – 30 000.
✓ Engagement (ER) = 6,5%
Find more cases here