Case for seo-optimisation of the ecommerce website Stalkanat
Client: STALKANAT is one of the largest manufacturers of steel ropes and reinforcing strands in Eastern Europe, the leader in the production of hardware products in Ukraine.
The task that was set was to increase the attendance of the online store created by our web studio from the organic search results of Google, as well as to bring a pre-agreed list of search queries into the TOP-10 (positional SEO). Since the site was newly created, at the time of the start of work, it did not have any positions in Google. Below are the some queries for the subsequent display of growth dynamics:
We brought the technical condition of the site in line with Google recommendations, carried out work with the content, as well as work on external optimization:
⦁ Improved navigation menu for quick access to all categories and subcategories in one click.
⦁ Duplicate pages have been eliminated.
⦁ Redirects are configured.
⦁ Written texts on the site to increase the relevance of the pages.
⦁ Compiled and implemented Meta Descriptions and Titles.
⦁ Set up correct site indexing using Search Console and robots.txt/sitemap.xml.
⦁ According to our own strategy, external links were acquired on quality sites.
After the work, the site showed a positive trend in traffic growth:
Site positions as of 1.09.2021:
As a result, in six months we received TOP-3 - TOP-10 for many important search queries for the client, an increase in the positions of related queries, as well as an increase in site traffic from Google search.
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Client: STALKANAT is one of the largest manufacturers of steel ropes and reinforcing strands in Eastern Europe, the leader in the production of hardware products in Ukraine.
The task that was set was to increase the attendance of the online store created by our web studio from the organic search results of Google, as well as to bring a pre-agreed list of search queries into the TOP-10 (positional SEO). Since the site was newly created, at the time of the start of work, it did not have any positions in Google. Below are the some queries for the subsequent display of growth dynamics:
We brought the technical condition of the site in line with Google recommendations, carried out work with the content, as well as work on external optimization:
⦁ Improved navigation menu for quick access to all categories and subcategories in one click.
⦁ Duplicate pages have been eliminated.
⦁ Redirects are configured.
⦁ Written texts on the site to increase the relevance of the pages.
⦁ Compiled and implemented Meta Descriptions and Titles.
⦁ Set up correct site indexing using Search Console and robots.txt/sitemap.xml.
⦁ According to our own strategy, external links were acquired on quality sites.
After the work, the site showed a positive trend in traffic growth:
Site positions as of 1.09.2021:
As a result, in six months we received TOP-3 - TOP-10 for many important search queries for the client, an increase in the positions of related queries, as well as an increase in site traffic from Google search.