Case Study: Agromat.

Introduction

The philosophy of the Agromat network is based on the understanding that a successful company is built on happy and satisfied people. Customers are the source of inspiration and the driving force behind development, while employees are the company's greatest asset.
Agromat strives to provide the best working conditions for its team, create products and services that express respect for customers, and meet their needs. Reliability and responsibility are the foundation of relationships with both employees and customers. Agromat's activities are characterized by a creative approach to developing new, effective solutions. The company's style combines beauty and functionality, transforming the ordinary into the extraordinary. The founders see the business as a holistic picture where every element interacts and contributes to achieving strategic goals.

Brand Positioning - How to Reflect It in the Interface?

The main goal was to embody Agromat's brand philosophy into functional, ready-made solutions on the website.
We outlined the following business principles to emphasize:

• Personalized Solutions. The company aims to create customized solutions for each client, taking into account their unique needs and requirements, regardless of the project's scale.

• Ease of Use. Agromat strives to provide easy access to information for every customer, both online and offline.

• Transparency and Informativeness. Another principle emphasized by the company is detailed information about each product, including prices, specifications, and calculations.

• Collaboration and Feedback. A crucial aspect for clients, as it ensures customer satisfaction and, as a result, the development of the entire Agromat brand network.
  We focused on reflecting the brand philosophy from both visual and functional perspectives.
   

  The "Ready Solutions" Section

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In this section, users can find solutions for bathrooms designed by professional designers. These options can serve as a starting point for implementing ideas or immediately meet the customer's needs. The section is divided into several bathroom design categories so that everyone can find something to their taste or discover new design concepts. Each category contains ready-made projects with corresponding calculations.

We developed a user-friendly, customer-oriented search tool that allows users to independently create bathroom designs and select necessary elements. This tool offers a wide range of search criteria, such as price, offer, dimensions, manufacturer, color, shape, and material, enabling users to find optimal options based on their individual needs.

On product pages, customers can familiarize themselves with key features, payment and delivery terms, check product availability, use a calculator, and, if needed, order the "Video Consultant" service. Additionally, based on customer preferences, the platform suggests similar products in terms of style and price range. This principle helps customers make informed decisions and understand what they are getting.

We ensured an informative design and logical structure that helps users quickly find solutions and obtain information about project costs. Moreover, based on customer preferences, the platform suggests similar products in terms of style and price range.

Smart Search - What Is It?

This is an innovative technology used in e-commerce to simplify the search for products or services for users. It is based on algorithms that adapt search results to the specific needs and requirements of users.

When integrating smart search for the Agromat website, special attention was paid to collecting information about customer behavior regarding their intentions, needs, and purchasing patterns. This allows the platform not only to improve the user experience but also to predict future customer intentions based on their search queries. The application of smart search helps Agromat increase the relevance of search results and ensure more accurate satisfaction of user needs.
The integration of smart search provided a range of capabilities:

• Adapting search results to the context of the user's query, considering their previous searches, location, individual preferences, etc.

• Providing users with search results that match their specific needs and preferences, ensuring optimal product selection.

• Minimizing errors through autocorrection and fixing incorrectly entered queries.

• Ensuring convenient and fast search through various filters, pagination, and product sorting.

• Understanding alternative terms and informal expressions used in search queries.

• Providing analytical data and reports to identify and understand customer needs, allowing Agromat to optimize its search strategy and adapt to changes in consumer demand.

In light of these advantages of smart search for e-commerce, it is essential to emphasize its significance as an innovative tool for enhancing competitiveness and ensuring success in modern business. Platforms that integrate these technologies into their business processes can not only attract more customers but also retain their loyalty and satisfaction, which are crucial factors for success in e-commerce.

The Impact of Reviews on Reputation

A strong online presence and reputation can make or break a business. Customer reviews are one of the most powerful tools for building a brand online.
Positive reviews can directly lead to increased sales. The impact of online reviews on sales cannot be overstated. According to a Power Reviews study, 95% of consumers consider reviews an integral part of the decision-making process, with nearly one in four (24%) reading reviews for every purchase they make. Among younger buyers aged 18-44, this figure jumps to 30%. Additionally, 45% of users do not purchase a product if there are no reviews. Most consumers (66%) read between 1 and 10 reviews before making a purchase.
 

SEO Block - What Will Surprise You?

To optimize the website for specific business needs, we developed an SEO block. We created a set of SEO tools that simplify the process of creating and editing SEO data, ensure optimal use of keywords and meta tags, and facilitate the management of the marketing department's SEO efforts.

• Description and Keywords Generator. This tool automatically fills in empty fields for text descriptions and keywords on the page. It allows for quick creation of SEO data for new pages or editing existing ones, ensuring proper meta tag optimization for search queries.

• Meta Tags by Template. This feature automatically generates meta tags for products based on a specific template. Using this tool, we can add meta tags to product pages using variable data such as product name, SKU, manufacturer, and others for maximum accuracy and relevance.

• Meta Tags: Catalog + Filter. This module is designed for automatic creation of meta tags on catalog pages with filters that are subject to indexing. It generates meta tags automatically, helping to maintain optimal SEO levels on the site, ensuring proper indexing and positioning in search engines.

• Export. This tool allows working with meta tags on the site, exporting and importing data via an Excel file. It enables efficient management of meta-data for each page, ensuring their optimization and relevance for search engines.

These tools ensure effective management of the platform's SEO, helping to increase the site's visibility in search engines, attract more targeted traffic, and improve conversion rates.

Integrations

ERP
Integrating an ERP system is usually a complex process that requires significant time for analysis, discovery, planning, data preparation, configuration, and implementation. One of the tasks was developing an API for interaction between systems. This is a complex and responsible process that requires a deep understanding of each system's functionality and proper design of interaction logic.
Our goals were:

• Ensuring data synchronization between the ERP system and the website regarding products, prices, promotions, availability, warehouses, showrooms, customers, partners, services, and order statuses.

• Ensuring instant and timely data updates on the website.

• Developing an API to extend the website's functionality through integration with additional services or applications that work with the ERP system.

  What We Did:
  The first step was a detailed analysis of the ERP system's functionality. It was important to determine which data and operations needed to be performed via the API and which could be exposed to external systems.
  Based on the analysis, we designed the API, including defining endpoints and data formats to be transmitted via the API.
  We developed an authentication and authorization mechanism to ensure secure access to the API and protect data from unauthorized access.
  We implemented the interaction logic between the ERP system and the website.
  We conducted testing to ensure correct operation and compliance with requirements.
  We provided API documentation describing available endpoints, request parameters, and data formats.
  After successful testing, the API was deployed to production.
  We provided ongoing support and maintenance to ensure uninterrupted API operation.

  This stage was successfully implemented, allowing us to optimize and automate the interaction between the website and the ERP system, improving business process efficiency and meeting the needs of both the business and its customers.
  
  

DN
A Content Delivery Network (CDN) is a distributed system of servers located in various geographical areas, designed to deliver web content to users quickly. The main goal of a CDN is to reduce page load times for websites, videos, images, and other resources by increasing delivery speed.
To manage the CDN, we developed an administrative panel that allows creating projects used in the business, such as landing pages, B2B, auxiliary projects, and others. When uploading content, we can choose which project the files will be uploaded to. The CDN automatically adapts file sizes according to the needs of each specific project using a script. This means that when a request comes from the main site, the system independently adjusts the dimensions and number of images for it. In other words, if a request comes from another auxiliary project, the system provides photo sizes specifically configured for that project. Regularly, the main site queries the system via API to check for new product photos, and we record the file links in the database without duplicating the files themselves. This allows updating the entire range of images for all projects using a single system.

Developing Services for Your Customer

Video Consultant - Personal Online Manager

Our team developed an interactive tool that allows customers to receive consultations and answers to their questions in real-time directly through the browser. Thanks to this tool, customers can get the support they need at any convenient time without leaving their home or office.
Benefits of the Video Consultant for Agromat Customers:

• The ability to receive consultations or support at any convenient time without leaving home or the office.

• Real-time problem-solving, allowing for effective resolution of urgent issues.

• Personalized consultations from a specialist who specializes in a specific problem or question.

To implement the video consultant, we used WebRTC (Web Real-Time Communication) technology, which enables video calls and real-time communication between web browsers without additional plugins or software.

How It Works:
The customer can order the video consultant service directly on the product page they are viewing. During the order, the customer specifies a convenient time and date for the consultation. After that, the system automatically sends the customer a link to the scheduled meeting and a reminder of the consultation time.
The browser requests access to the user's video and audio devices, after which a connection is established between the browsers for data exchange, including video and audio streams. This is implemented through a Peer-to-Peer (P2P) connection, initiated by the exchange of network parameters, and after the video call or communication ends, the connection is automatically closed. The technology also ensures traffic encryption for security and data privacy using Datagram Transport Layer Security (DTLS) and Secure Real-time Transport Protocol (SRTP).
The video consultant is an innovative tool that allows Agromat customers to receive personalized support and consultations in real-time without leaving their home or office. Customers can easily order a consultation on the product page and choose a convenient time. This communication tool not only increases user convenience but also enhances their satisfaction with the service and purchases on the Agromat portal.

QR Assistant

We combined price tags with QR codes and web solutions in offline stores across the entire Agromat network.

The Development of the QR Assistant Addressed the Following Needs:

• Providing convenience and easy access to additional product information for customers directly in the store.

• Improving customer interaction with products and services by offering detailed information through QR code scanning.

• Enhancing the effectiveness of marketing efforts by transitioning customers to the company's web resources after scanning the QR code.

• Creating an opportunity for the company to track and analyze customer behavior in stores to improve service and develop more effective sales strategies.

• Allowing customers to save product information for later decision-making.

• Enabling customers to consult with someone they trust, not just managers, by creating shareable lists through familiar messengers.

How It Works:
Each price tag has a QR code that, when scanned, redirects the customer to an open page on the website containing the following product information:

• Current price

• Product availability by region or network, considering geolocation

• Product specifications
   

  What Does the QR Assistant Offer Customers?

  • Add a product to their favorites list. The web app works without registration.

  • Share a product link via messengers.

  • Send a list of selected products to the store manager.

  • Or print the information independently in the store.

  What Does the QR Assistant Offer Managers?

  • Always have detailed product information at hand.

  • Check product availability.

  • Set a reserve on the product.

  • Conduct the sale if necessary.

  The combination of price tags with QR codes creates a convenient channel for providing additional product information, encourages customers to transition to the company's web resources, and offers the ability to track and analyze customer behavior in stores. All of this contributes to improving service and developing more effective sales strategies for the company.
  
  Augmented Reality

Integrating augmented reality is a powerful tool for enhancing user experience and engaging the audience. We helped integrate augmented reality with the Agromat portal. This tool allows users to view products in their own environment, creating a unique and personalized shopping experience. The ability to view products in real-time can increase user confidence in their purchase and boost website conversion rates. Another advantage of AR integration is its use as part of a marketing strategy that attracts user attention and helps the site stand out among competitors.

Modern Realities in Additional Tools:

Installment Payments - A convenient and useful service that allows customers to spread the cost of a purchase over several installments, promoting more flexible and comfortable financial management. It makes purchases more accessible by reducing the financial burden on customers.

eRecovery - A government assistance program for homeowners whose property was damaged or destroyed due to hostilities. This program can provide financial or material assistance for restoring housing and its infrastructure, as well as ensuring the necessary resources to begin restoration work.