Development of a personal brand website - Alla Zadneprovskaya
In a world where first impressions determine the success and effectiveness of a business, the importance of a professional and attractive virtual space cannot be overstated. Life and business coaching professionals are no exception, and Alla Zadneprovska, a well-known coach and mentor, understands this need.
The very concept of coaching implies continuous development and performance improvement. Thus, a natural step in this direction is to renovate your own online space, namely your website.
Main tasks:
Create a new website with traffic redirection from two old resources. Ensure its performance, attractiveness and convenient interaction with the target audience for effective promotion of Alla Zadneprovska's brand.
Design development:
The developed design combined aesthetics and functionality and created a visually appealing and intuitive interface, taking into account the client's wishes.
Development of the "About Me" section:
The section combines information about the customer as a person and her professional activities. Also in this section, there is an opportunity to book an introductory 15-minute meeting with Alla Zadneprovska or with coaches from her team of choice.
Development of the Professional Coaching section:
The page is designed as a user-friendly landing page that structures a significant amount of information about the training course. It describes in detail who the course is intended for and what goals can be achieved after completing the training. The section includes information about the training program, which is divided into modules, and also provides an opportunity to order various training offers. An important element of the section is video testimonials from graduates who have already completed the course. The page also has a feedback form that allows users to get additional information.
Development of the "Game Focus" section:
The functionality of the section includes a description of the game's goals and audience, features and conditions of participation. Users can easily register for the game by choosing a convenient date. It is possible to order a game for corporate clients who are actively working on their development and the development of their employees. Anyone can also try themselves as a host of the Focus game. Terms, cost, and a feedback form are available for users in this section.
Store development:
We have implemented a store that gives users the opportunity to get acquainted with books, games, and other products for personal and professional development.
Traffic redirection:
The 301 Redirects strategy ensured the constant redirection of existing traffic from old URLs to the new website.
A comprehensive SEO audit provided maximum visibility of the new website in search engines. A sitemap file was used to effectively inform search engines about changes in the site structure.
A comprehensive data parsing strategy covered all translation versions and included the transfer of all images. This allowed us to successfully migrate text and multimedia content.
Zoho CRM integration:
Integration of the Zoho CRM system provided a wide range of functionality for effective customer relationship management. Including lead, contact and customer management, tasks, email, marketing, analytics and reporting, as well as integration capabilities with other systems and mobile access.
Forms of communication:
Several communication tools have been developed, such as a form for signing up for a 15-minute introductory session, a form for registering to play the game, and a feedback form. Each of these tools fulfills its function by providing a variety of means to effectively interact and communicate with our users.
Conclusion: The developed website has combined all the developments of the client in one virtual space for the convenience of users. Thanks to comprehensive measures, efficient traffic transfer, integration with Zoho CRM, and a strategic SEO approach, we managed to create a highly functional online platform with a stylish design.
It's free and takes 2 minutes. There are 1500+ digital agencies in the catalog that are ready to help in the implementation of your tasks. Choose and save up to 30% on time and budget!
In a world where first impressions determine the success and effectiveness of a business, the importance of a professional and attractive virtual space cannot be overstated. Life and business coaching professionals are no exception, and Alla Zadneprovska, a well-known coach and mentor, understands this need.
The very concept of coaching implies continuous development and performance improvement. Thus, a natural step in this direction is to renovate your own online space, namely your website.
Main tasks:
Create a new website with traffic redirection from two old resources. Ensure its performance, attractiveness and convenient interaction with the target audience for effective promotion of Alla Zadneprovska's brand.
Design development:
The developed design combined aesthetics and functionality and created a visually appealing and intuitive interface, taking into account the client's wishes.
Development of the "About Me" section:
The section combines information about the customer as a person and her professional activities. Also in this section, there is an opportunity to book an introductory 15-minute meeting with Alla Zadneprovska or with coaches from her team of choice.
Development of the Professional Coaching section:
The page is designed as a user-friendly landing page that structures a significant amount of information about the training course. It describes in detail who the course is intended for and what goals can be achieved after completing the training. The section includes information about the training program, which is divided into modules, and also provides an opportunity to order various training offers. An important element of the section is video testimonials from graduates who have already completed the course. The page also has a feedback form that allows users to get additional information.
Development of the "Game Focus" section:
The functionality of the section includes a description of the game's goals and audience, features and conditions of participation. Users can easily register for the game by choosing a convenient date. It is possible to order a game for corporate clients who are actively working on their development and the development of their employees. Anyone can also try themselves as a host of the Focus game. Terms, cost, and a feedback form are available for users in this section.
Store development:
We have implemented a store that gives users the opportunity to get acquainted with books, games, and other products for personal and professional development.
Traffic redirection:
The 301 Redirects strategy ensured the constant redirection of existing traffic from old URLs to the new website.
A comprehensive SEO audit provided maximum visibility of the new website in search engines. A sitemap file was used to effectively inform search engines about changes in the site structure.
A comprehensive data parsing strategy covered all translation versions and included the transfer of all images. This allowed us to successfully migrate text and multimedia content.
Zoho CRM integration:
Integration of the Zoho CRM system provided a wide range of functionality for effective customer relationship management. Including lead, contact and customer management, tasks, email, marketing, analytics and reporting, as well as integration capabilities with other systems and mobile access.
Forms of communication:
Several communication tools have been developed, such as a form for signing up for a 15-minute introductory session, a form for registering to play the game, and a feedback form. Each of these tools fulfills its function by providing a variety of means to effectively interact and communicate with our users.
Conclusion: The developed website has combined all the developments of the client in one virtual space for the convenience of users. Thanks to comprehensive measures, efficient traffic transfer, integration with Zoho CRM, and a strategic SEO approach, we managed to create a highly functional online platform with a stylish design.