Development of a service providing services to a psychologist in Spain

Background

Life Changing, a start-up enterprise, provides psychological counseling to those applying to universities. Their specialists give high schoolers career advice, while psychologists aid them in comprehending their personalities, inclinations, and values.

The Challenges

The project team was given the following assignments, to be carried out by them, by the client:

1. Maximize your conversion rate with the newest e-commerce design and user experience trends.
2. Draw in an audience.
3. Submit leave requests via the website.
4. Implementing adaptive design for any kind of device.
5. Facilitate communication among students, orientologists, and psychologists.
6. Utilize Stripe to make payments over the internet.
7. Hold virtual conferences.

The Process

The Promodex squad concluded that the undertaking should be carried out in the following stages:

1. Conduct a detailed examination of both the specialty area and its rivals.
2. Examine the organization's offerings to recognize the most desirable and in-demand areas for their implementation on the web platform and maximize customer conversion.
3. Conduct an investigation of search terms to create a fundamental semantic core for the website.
4. Construct a website layout based on the semantic core.
5. Design the user interface and user experience of the project according to the analytics.
6. Stick to the company's brand book and the most current web design trends, but do not forget to focus on the website's internal search engine optimization.
7. Carry out the necessary work on the front-end and back-end parts.
8. Check the outcome, for instance running a trial program to assess how the designed solution will be viewed by the student, psychologist, mentor, and orientologist.

Deliverables & Impacts

The Promodex team completed a ready-made solution within 18 business days, taking the Customer's original concept to the release of the product.

1. The website has achieved a high score on the PageSpeed ​​Insights rating, a key factor for SEO optimization.
2. The feedback from the employees and students of the company shows that the main page of the website is clear and the data is presented adequately. The user's account enables users to effortlessly organize a session with a tutor and to keep track of future events and plans on the calendar for both students and counselors.
3. Within the first couple of months of launching, the website was able to attract search traffic because of its excellent internal optimization.
4. During the trial promotional effort, the firm already got the initial two inquiries for assistance with job counseling.

Home page:

Blog:

Sign Up:

Account:

Audience

The target audience of the project has 3 key segments:

1. Boys and girls 15 - 18 years old, high school students.
2. Parents of teenagers, guardians.
3. Teachers, management of high schools, mostly private schools in Spain.

Technologies

The project involved a team of eight people: a project manager, business analyst, marketer, UI / UX specialist, SEO specialist, front-end developer, back-end developer, and QA specialist. The website was created from scratch, not based on any pre-existing template, using WordPress as the website management system and content management system.

Opens correctly on desktop browsers:

• Chrome (63+);
• Firefox (58+);
• Opera (50+);
• Safari (10+);
• Edgе (12+).

Responsive version of the website:

• Full-width starts at 1200px;
• The tablet version starts at 768px wide;
• The mobile version starts at 320px wide.