Background

RuViSo Dancewear is an e-commerce shop that sells performance and practice costumes, jewelry, and accessories. It provides an extensive array of items that are needed for shows, contests, and practice. Founded in 2014, the company's mission was to compile the best of everything into one place for the customers' convenience.

The Challenges

The customer prescribed exact objectives that required to be accomplished by the project team:

1. Create an e-commerce platform to ensure the firm's growth;
2. Maximizing conversions through the utilization of the most up-to-date e-commerce design and usability strategies;
3. Gain a following from the web without going through third parties;
4. Clients having the capability of ordering through the website;
5. Promotion and development of the brand;
6. Creating an adjustable layout that is suitable for any type of device;
7. Making payments on the website interface electronically;
8. Gathering information about users.

The Process

The Promodex group opted to carry out the project in these steps:

1. Complete an examination of the market and competitors in order to discover advantages and drawbacks.
2. Carry out a study of the intended recipients, pinpoint the most advantageous areas, the reaction of this particular audience, and devise a novel idea for our venture.
3. Analyze search queries to build the semantic core of the website.
4. Construct a website layout based on the semantic core.
5. Design the user interface and user experience of the project based on the analytics.
6. Adhere to the company's brand book and the most current web design trends when designing the website.
7. Create the necessary labor resources for both the front-end and back-end components.
8. Carry out a comprehensive assessment of the project, covering load tests, usability, performance, and security.

Deliverables & Impacts

In just 22 working days, the Promodex crew successfully installed a ready-to-use solution: from the customer's inquiry to the website's setup and its inauguration.

1. The page is performing well as indicated by the green zone score in Google's PageSpeed Insights, an essential factor in the SEO optimization of the site.
2. The layout and architecture of the website follows contemporary trends and user-friendliness.
3. Within the initial 3 months, the website was able to reach the TOP 10 search results as a result of its optimization of high-quality.
4. The customer gained 4 new customers in the span of two weeks due to the test advertisement campaigns.

Home page:

Catalog:

Audience

The project is aimed at dancers, athletes, and dance academies.

Technologies

A group of nine individuals took part in the realization of the project: project manager, business analyst, marketer, UI/UX expert, SEO expert, PPC expert, front-end programmer, back-end programmer, and QA expert.

Opencart version 3 was employed as the site management system and CMS in order to build the site, since it satisfies all technical criteria and client preferences.

Opens correctly on desktop browsers:

• Chrome (63+);
• Firefox (58+);
• Opera (50+);
• Safari (10+);
• Edgе (12+).

Responsive version of the website:

• Full-width starts at 1200px;
• The tablet version starts at 768px wide;
• The mobile version starts at 320px wide.