Background

IT-Rating represents a comprehensive ecosystem for the IT sector, wherein IT businesses, their patrons, staff, in addition to all partnering and service businesses are combined. This amalgamation of the best features of such sites as LinkedIn, Clutch, and UpWork provides entrepreneurs associated with the IT industry with access to a solution to any problem.

The Challenges

Prior to initiating the project, we pinpointed the key tasks that had to be executed:

1. Carry out a multi-faceted examination of the IT sector to identify the requirements of the market and devise a comprehensive ecosystem for the specified specialty.
2. Construct a notion of IT ecology that would be advantageous to all stakeholders: from the proprietor of an IT business to their potential customers, or trainers of educational programs.
3. Fully develop all the components of the IT-Rating system.
4. Design the user interface and user experience of the IT-Rating portal to create a pleasant and easy-to-use experience for users.
5. Create the look and feel of the IT-Rating portal, including a brand book, media kit, and post formats for the major social media platforms like YouTube, Instagram, Facebook, Twitter, and so on.
6. The IT-Rating ecosystem requires a technical implementation, including the user's personal account and the front end of the project, which is a major component.
7. To guarantee the advancement of the project online and assist in attaining a dominant position in the industry.

The Process

The Promodex team determined to carry out the venture in the following phases:

1. Examine niche and opponents to determine advantages and disadvantages.
2. Examine the global market to pinpoint the most responsive target group.
3. Formulate an idea for a project and create an entire ecosystem.
4. Carry out an examination of search requests to create the semantic core of the website.
5. Formulate a website organization based on the semantic core.
6. Design the user interface and user experience of the project based on the analytics.
7. Construct a website that abides by the brand book and current web design trends.
8. Execute the necessary work pool on the front-end and backend components.
9. Create an individual user profile, enabling businesses to operate within any segment of the IT-Rating framework.
10. Evaluate the project, encompassing load tests, convenience, execution, and safety.
11. Giving precedence to the project's growth in the US market, in order to boost it.

Deliverables & Impacts

The Promodex team achieved a complete solution within 240 working days, from the client's request through to launching the website. The project is still ongoing, with technical support and marketing activities to promote it.

1. The website has achieved the PageSpeed Insights green zone, which was critical for its SEO optimization.
2. The test results indicated that the majority of the target audience had a favorable opinion of the website's usability, structure, and atmosphere. A total of 93% of the feedback was positive.
3. The website's top-notch optimization resulted in more than 200 unique visitors to the site daily through search engines within the initial 3 months.
4. Six months after its creation, Promodex had succeeded in luring over 2,300 IT firms and startups to its platform, the majority of which were from America.

Home page:

Catalog:

Tenders:

Audience

The IT-Rating ecosystem is accessible to a wide range of people who have interactions with IT technology. This broad target audience makes it challenging to create and implement a marketing strategy that caters to each group.

Technologies

A group of 19 individuals were involved in the project implementation: including a senior and a middle-level project manager, two senior-level business analysts, a marketer, a UI/UX expert, a senior and a middle-level SEO specialist, a senior and two middle-level front-end developers, a senior and two middle-level back-end developers, three middle-level QA experts and two middle-level content managers.

The Laravel Framework was chosen for the development of the site as it satisfies all technical needs and customer preferences.

Opens correctly on desktop browsers:

• Chrome (63+);
• Firefox (58+);
• Opera (50+);
• Safari (10+);
• Edgе (12+).

Responsive version of the website:

• Full-width starts at 1200px;
• The tablet version starts at 768px wide;
• The mobile version starts at 320px wide.

Insights

The purpose of IT-Rating is to develop a single, comprehensive rating website which will be user-friendly and enable people to compare and combine all sorts of IT services in one place.