PPC for an aluminum pergola installation website in Canada
Initial data
- Website age: 8 years
- Target region: Canada
- Ad type: Search
- Service: PPC
Objectives
- Increase the number of service inquiries
- Boost brand awareness
- Optimize ad spend for better ROI
Key challenges
The client came to WEDEX to grow the volume of qualified inquiries, strengthen brand visibility, and improve the efficiency of their ad budget. We proposed a strategy centered on:
- Search ads to capture users actively looking for aluminum pergolas
- Remarketing to re-engage visitors who had shown interest but hadn’t submitted a form yet
What we did
- Set up conversion tracking for accurate campaign performance measurement
- Conducted keyword research to build targeted, high-intent ad groups
- Structured campaigns by user intent (hot and warm leads)
- Designed custom remarketing banners
- Performed continuous optimization: search term analysis, adding negative keywords, excluding low-performing queries, and implementing automated bidding strategies to drive conversions
- Improved onsite engagement signals to increase time on site and content interaction
Results
Key performance changes:
- Impressions +12.45% — broader reach to potential customers
- Clicks +62.64% — higher audience interest
- CTR +44.63% — stronger creative and targeting
- CPC -2.38% — more efficient budget use
- Conversion rate +48.96% — confirms campaign effectiveness
- Average session duration +329.40% — high visitor engagement
Cooperation with WEDEX became a catalyst for significant growth in digital channels for the client. Smart settings, accurate semantics, and systematic optimization made it possible to increase the share of quality traffic, boost conversions, and improve the economics of advertising costs. This case study shows how a well-thought-out Google Ads strategy can deliver tangible growth in leads and sales in a narrow niche.
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Initial data
- Website age: 8 years
- Target region: Canada
- Ad type: Search
- Service: PPC
Objectives
- Increase the number of service inquiries
- Boost brand awareness
- Optimize ad spend for better ROI
Key challenges
The client came to WEDEX to grow the volume of qualified inquiries, strengthen brand visibility, and improve the efficiency of their ad budget. We proposed a strategy centered on:
- Search ads to capture users actively looking for aluminum pergolas
- Remarketing to re-engage visitors who had shown interest but hadn’t submitted a form yet
What we did
- Set up conversion tracking for accurate campaign performance measurement
- Conducted keyword research to build targeted, high-intent ad groups
- Structured campaigns by user intent (hot and warm leads)
- Designed custom remarketing banners
- Performed continuous optimization: search term analysis, adding negative keywords, excluding low-performing queries, and implementing automated bidding strategies to drive conversions
- Improved onsite engagement signals to increase time on site and content interaction
Results
Key performance changes:
- Impressions +12.45% — broader reach to potential customers
- Clicks +62.64% — higher audience interest
- CTR +44.63% — stronger creative and targeting
- CPC -2.38% — more efficient budget use
- Conversion rate +48.96% — confirms campaign effectiveness
- Average session duration +329.40% — high visitor engagement
Cooperation with WEDEX became a catalyst for significant growth in digital channels for the client. Smart settings, accurate semantics, and systematic optimization made it possible to increase the share of quality traffic, boost conversions, and improve the economics of advertising costs. This case study shows how a well-thought-out Google Ads strategy can deliver tangible growth in leads and sales in a narrow niche.