PPC for a manufacturer’s ecommerce site in fitness equipment
About the project
Official fitness equipment manufacturer with an e‑commerce site on Horoshop. Despite strong products, reseller sites were outselling the brand’s own store. Ad reach was low and cost per lead was high.
Objectives
- Expand reach without increasing the product catalog
- Multiply sales
- Keep cost per lead under 600 UAH
Key challenges
- Partner retailers were outselling the manufacturer’s own site
- Low advertising reach
- High cost per lead
What we did
- Core strategy: Google Ads Performance Max to cover all available channels within a single campaign
- Product clustering and prioritization: identified the highest-potential SKUs for promotion
- Audience segmentation and signal testing: used detailed audience signals, including analysis of competitors’ branded queries, to maximize relevance and efficiency
- Content optimization based on a semantic keyword map: improved on-site product titles and descriptions to boost appeal, search relevance, and ad reach
Results
- 108,000 clicks, indicating a strong rise in interest in products
- Average CPC: 2.24 UAH
- ROAS: 1,721.5%
- CPA: 312 UAH
This collaboration not only drove substantial sales growth and improved marketing ROI, but also strengthened market positioning by underscoring the quality and accessibility of the product line.
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About the project
Official fitness equipment manufacturer with an e‑commerce site on Horoshop. Despite strong products, reseller sites were outselling the brand’s own store. Ad reach was low and cost per lead was high.
Objectives
- Expand reach without increasing the product catalog
- Multiply sales
- Keep cost per lead under 600 UAH
Key challenges
- Partner retailers were outselling the manufacturer’s own site
- Low advertising reach
- High cost per lead
What we did
- Core strategy: Google Ads Performance Max to cover all available channels within a single campaign
- Product clustering and prioritization: identified the highest-potential SKUs for promotion
- Audience segmentation and signal testing: used detailed audience signals, including analysis of competitors’ branded queries, to maximize relevance and efficiency
- Content optimization based on a semantic keyword map: improved on-site product titles and descriptions to boost appeal, search relevance, and ad reach
Results
- 108,000 clicks, indicating a strong rise in interest in products
- Average CPC: 2.24 UAH
- ROAS: 1,721.5%
- CPA: 312 UAH
This collaboration not only drove substantial sales growth and improved marketing ROI, but also strengthened market positioning by underscoring the quality and accessibility of the product line.