Website development for fuel company AMIC Energy
Background
AMIC Energy, a fuel company, was given the job of carrying out an advertising campaign to make their discount action more well-known on social media platforms. Therefore, they opted to use Facebook and Instagram to advertise this discount offer.
The Challenges
Prior to starting the project, we identified the primary undertakings that needed to be done:
- An examination of the advertising efforts of the company's rivals in the digital realm was conducted.
- Construct advertising content to promote the discounted offer on social media.
- Determine who the intended recipients of the advertising campaign are.
- Alter the advertising campaign as it progresses to attain the most beneficial outcomes.
- Analyzing the outcomes of an advertising campaign after it has finished.
The Process
Promodex opted to roll out the project in the following steps:
- Carry out market and competitor research to determine the advantages and disadvantages of the business.
- Examine the Ukrainian market to recognize the most receptive demographic.
- Create an ad concept.
- Identify who the advertising campaign is targeting.
- Overseeing and executing an advertising campaign.
- Realize the ad campaign.
Deliverables & Impacts
The promotion took place over a two-week period and proved to be very successful. This enabled us to reach over 5.5 million active Facebook and Instagram members in Ukraine.
- The total cost of 100,000 ad impressions was kept under $100 due to the success of the advertising campaign.
- The corporate mobile app saw a 250% surge in installations due to the promotional campaign compared to the preceding month.
- There was a 15% increase in the amount of times a brand was mentioned on social networking sites and other online resources.
Audience
This promotional effort is geared towards Ukrainian drivers aged 25-50 who own cars in the budget or middle-class range.
Technologies
A group of 4 individuals were involved in the execution of the project: a project manager, a marketer, a designer, and a specialist in Facebook & Instagram ads.
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Background
AMIC Energy, a fuel company, was given the job of carrying out an advertising campaign to make their discount action more well-known on social media platforms. Therefore, they opted to use Facebook and Instagram to advertise this discount offer.
The Challenges
Prior to starting the project, we identified the primary undertakings that needed to be done:
- An examination of the advertising efforts of the company's rivals in the digital realm was conducted.
- Construct advertising content to promote the discounted offer on social media.
- Determine who the intended recipients of the advertising campaign are.
- Alter the advertising campaign as it progresses to attain the most beneficial outcomes.
- Analyzing the outcomes of an advertising campaign after it has finished.
The Process
Promodex opted to roll out the project in the following steps:
- Carry out market and competitor research to determine the advantages and disadvantages of the business.
- Examine the Ukrainian market to recognize the most receptive demographic.
- Create an ad concept.
- Identify who the advertising campaign is targeting.
- Overseeing and executing an advertising campaign.
- Realize the ad campaign.
Deliverables & Impacts
The promotion took place over a two-week period and proved to be very successful. This enabled us to reach over 5.5 million active Facebook and Instagram members in Ukraine.
- The total cost of 100,000 ad impressions was kept under $100 due to the success of the advertising campaign.
- The corporate mobile app saw a 250% surge in installations due to the promotional campaign compared to the preceding month.
- There was a 15% increase in the amount of times a brand was mentioned on social networking sites and other online resources.
Audience
This promotional effort is geared towards Ukrainian drivers aged 25-50 who own cars in the budget or middle-class range.
Technologies
A group of 4 individuals were involved in the execution of the project: a project manager, a marketer, a designer, and a specialist in Facebook & Instagram ads.