How to optimize your Google advertising budget

That's why we have prepared 5 tips to help optimize Google Ads spending in order to get quality targeted traffic and, as a result, leads.

• Correcting the geo

The situation in some regions of Ukraine is difficult at the moment. We recommend keeping an eye on it and deactivating the regions where you cannot deliver services or goods.

• Analyze campaigns and ad groups

Evaluate which campaigns had higher conversion rates in the pre-war period (3-6 months). Run them first. Spending a budget on outreach campaigns to new audiences is not recommended now (unless you have a socially important project that needs to increase awareness).

• Adjusting keywords

Commercial queries (containing the words "buy", "order", "price") often bring conversions. Analyze your statistics, if this is the case, leave them to work only. If you have a narrow segment and low competition, then non-commercial searches can bring good results.

• Update your bids 

In many areas of weaker competition, respectively, clicks will cost less. Increase the quality of ads.

Take your time with your ads and make them "good", if not "excellent". Make sure all possible extensions are enabled. This will improve your ranking.

Of course, once the campaigns are up and running, you need to optimize the campaigns, but we will talk about that separately.

You can check also: How to make a small business website in easy steps.