If your business isn't on Google Maps, you don't have a business!

The service appeared relatively long ago and has already managed to earn fame as one of the best free tools from Google.

What is Google My Business?

To put it very simply, it is a business page in the search network. The information is displayed in Google Maps and in search results. In this profile, you can post photos, videos, affiliate addresses and contact details. There customers can also leave feedback and impressions about working with you. By the way, we'll tell you about that a little later!

The service appeared in the summer of 2014 and to this day earns fame as one of the most successful at Google.

Where can you see a company's profile in Google My Business?

Exclusively in the organic results listing.

An interested user can type in a branded search query and see your business page;
In the Knowledge Panel, which appears when the query is most accurately answered;
Potential customers can see you in the Local Display - Google shows the nearest relevant locations based on the user's geolocation;
Google Maps proper. The geometry of your business on the maps, in the results.

What are the advantages of Google My Business?

Completely free service - not many tools can boast such results without a monetary investment;

Intuitive for you and your customer. What could be easier than a card with all the information you need? Seriously, the link to the site (if any), phone numbers, address, the ability to take directions and reviews of the company is possible in one place:
You can showcase your services and products - that way the customer will be immediately aware of the offer and perhaps immediately favor you over your competitors;
You can fill with content (photos, videos, images) - people are mostly visual. Play on this and demonstrate as much visual information as possible;
Business card in the corporate style of the brand request (enter AI STUDIO Mariupol and you'll see what we mean);
You can get feedback from customers - this will help improve service and quality of service. In addition ;
You can collect statistics and attract new customers based on it.

How do I get started with Google My Business?

There are several ways to start using the tool:

Entrust the setup to professionals and get an effective business card for your business.
You can get acquainted with the rules for using the service, study your competitors and, after analysis, start setting up on your own.