Optimizing the site during the development phase

Nowadays, to develop a quality site without the help of programmers, testers simply impossible. What do users appreciate most of all? Of course, a user-friendly interface. It is programmers involved in the development of every detail.

Seo optimization of the new site for small business and others companies will save you time and money. At the same time it provides a successful promotion of the new project. Optimization of the new site is needed, in order to initially everything went right and there will be no further problems. SEO new website - a search engine optimization of the new site, which is basic. By taking advantage of her at the design stage of the project, you will get a quality product at the output. After that you are engaged in its promotion and advertising settings. To achieve the desired goal, we recommend seeking help from an SEO specialist.

If you are only going to create a new site, we strongly recommend you to read the article "Where do I start developing a site? There you can learn about all the nuances, and get the right advice.

Optimization of sites at the stage of development - why do I need it?

When the moment comes to launch a resource, you will realize that the optimization of the site at the stage of development - a necessary and very useful thing. As a result, you will get a lot of benefits, since the site will already be optimized for search engines and their requirements.

First, the rate of growth of the position and the target traffic will increase at times. This is due to the fact that the sandbox resource will stay a small amount of time.
Secondly, you will save time. Since seo improvements to the site allows you to not waste time on basic optimization. For the same reason you save your budget.
Thirdly, you will be able to see your first income much faster. This comes from the first advantage.

In our reality, the optimizer is not limited to work on technical improvements and compiling semantics. The scope of his action becomes much wider. Now the main purpose of SEO - to increase the importance and attractiveness of the resource for the target audience.

Seo improvements to the site have an impact not only on increasing the number of transitions from search to website, but also make consumers stay on the site as long as possible, and to make certain actions. This topic is especially relevant for different brands and stores. What better to understand this topic, read the article: "Optimization of the online store from A to Z."

Basic optimization - what is it?

Basic optimization is a set of measures that prepare the site for further promotion. With its help, your site will occupy the top positions in search engines. Target traffic will also increase.

What gives basic optimization:

• Saves money. Once, by eliminating the problems in the work of the resource, you will be able to see changes. The visibility of the site will definitely improve.
• You will see a result in a couple of weeks.
• Simplifies the further promotion of sites.

Who needs basic optimization?

• Running sites
• Those projects that are more than six months old and they do not bring traffic
• If you do not have a lot of money to make a comprehensive promotion
• If you are limited in time and wish to see results sooner new projects If you want to engage in self-promotion

Stages of basic optimization

The analytics stage

In developing the site foundation is the study of the target audience. Without this further work does not make sense.

Specialist must study in detail the area and the main needs of customers in it. It is important to understand the relevance of your product in this area. A complete analysis of its competitors is necessary. It may be that by entering in a search engine the necessary query, such as yours, consumers will come across a small number of sites. Among them, only yours can stand out. Then take the leading position is not difficult.

But, there is another scenario. In order not to miss your place in the top of the sites, you need to continually improve. Come up with new ideas, adapt your project to the needs of consumers, improve the design and work on appearance. Of course, in this case, you have to be prepared financially.

Do not forget to learn something new. You can always look at some interesting chips from your colleagues. But do not abuse it, invent something of your own, unique.

Formation of the semantic core

The most important goal of the optimizer is to cover as many search queries as possible. To do this, and formed a complete semantic core. The most important thing is to group all the queries on a certain topic, and not just gather them in a chaotic form.

Also, think about how to distribute them so that the customer can find specific content. To understand what are the keywords and queries, you need to read the article "Search Queries - A Tool in SEO site promotion".

At this point you need to consider that:

• Adding to the core in addition to high-frequency phrases and medium-frequency and low-frequency, you will be easier to take leading positions;
• Add to the core phrases should only be on your topic;
• For a commercial project, the phrases should be the same. For example, for a scientific project, only scientific phrases.

Structure optimization

Once we have collected the necessary information about the competitors, grouped key phrases, it's time to start developing the structure of the site. Thinking about the structure, remember that the most important thing - the convenience of the user. It should be comfortable and understandable to be on the site. Think well about navigation on the site.

In developing the structure, do not forget that each group of phrases should have a landing page. Pay attention to the fact that there is room for further replenishment of the structure.

Technical optimization

If you are an ordinary user, you are likely to have never noticed any technical errors on the site. Often such deficiencies do not notice and specialists during testing.

To such a situation did not have an impact on the high positions of the site, you need to ensure technical optimization of your product. It involves checks on a regular basis and drawing up terms of reference (TOR) for specialists, namely for website developers.

To maintain the popularity of the site it is important to make more and external optimization. What would learn more about this topic, it is recommended to study the article "External optimization of the site.

Work with text content

Working with text and content - an integral part of seo-work. It affects the behavior of users on the site.

A specialist is engaged in drawing up TOR for the author of the text. He needs to take into account several points:

• The intention of the user. The text should provide useful information in a format that is convenient for the client.
• The task of the text. Any content has a certain goal and purpose. This can be a goal to sell products, or simply to inform readers.
• Key phrases.
• Technical performance requirements. This includes analyzing the text and checking it for uniqueness, water, errors and keys.

If you tackle the text immediately at the stage of developing the site, you will be able to save time in the future.

Registration and setup web master and analytics system

At this stage, all work on the internal and technical configuration is done. This means that the site can be open to indexing.

After which the external optimization is done.

SEO recommendations in the development of the site

• Here are seo recommendations that will help you create a quality website.
• Check the project for broken links. They stand a good chance of hurting your site, so it's best to remove them or fix them.
• External links. They need to get rid of as much as possible, as they lead to other sites. Because of this, users can get a competitor's link instead of your site. The main thing that such links have been approved by the administrator.
• Check the speed of page loading. If it is low, users can simply close the site, even without looking at him.
• Adapt the site for mobile browser version.
• For the convenience of users, create a site map and place a link to it.
• For content it is better to use only one heading h1.
• Promotion of the site is done with the help of external optimization.

The promotion of the site is carried out with the help of external optimization.
Optimizer should interact with the development team throughout the process of creating a new project. For example, at the design stage, the specialist should pay special attention to the formation of the structure of the site.

In the creation of design, the optimizer should check the layouts. This is an important point, as you need to count on the placement of additional content, for which there should be room.

Test the resource and make sure it works. Comprehensive check will ensure the quality of your next steps.

Website development Kiev - turnkey development in Ukraine

Website development is a responsible mission that can be entrusted only to professionals. If you need to create a website for your company, an online store or sell a certain product, we know who is a real pro in it. Web studio in Kiev - Megasite works in many directions. The best web studio, which knows what it is:

• site promotion. Methods and best channels.
• seo-promotion. All the fast and quality ways to promote your site know the experts of the company.
• seo-optimization.
• Optimization of the site at the stage of creation and what it is for.

Conclusions

So what does the optimization of the site at design? Site optimization is divided into two groups. The first - internally, and the second - is an external, which involves building link mass.

Why optimize the site during its development? In order that as many people as possible have moved from search to your site. In order that users would want to perform certain actions. For example, to make purchases, orders, calls, texting and so on.

If you are still thinking whether you need to optimize your site during development, our answer is sure - YES!

Local SEO optimizing your site at the creation stage makes it easier and more stimulating to increase its popularity later on. It also saves your budget, resources and time. Since this process is very responsible, it is better to trust experienced professionals who know all the tricks and requirements. For this reason it is better to order a website in Kiev with Megasite.

For over 10 years, the company creates projects for small and large businesses. The main activity is aimed at the development of three types of projects. The first - online stores, the second - corporate websites, and the third - landing page. Our task is to make your project the best in its category.