Which AI and ML technologies are used to improve search engine rankings

Useful AI and ML tools for site promotion that you can use today

I bring to your attention 7 tools that you can use in your work.

1. Jasper

It's a functional copywriting assistant that can create SEO-optimized blog posts, e-mails, and almost any other written marketing material. You just need to give it a topic, keywords and phrases and choose a tone of voice.

For added convenience, Jasper has more than 50 templates that you can use or adjust to your own needs. Among the useful features, we can mention:

• autosave;
• plagiarism check;
• flexible setting of tone of voice;
• multi-user login.

You can try a 7-day free version of Jasper, and then prices start at $39 per month with annual payments or $49 with monthly payments.

2.  AlliAI

After adding the AlliAI code to the site, you can create optimization rules for the entire resource and deploy code changes on individual pages in just one click. With its help, you can even bypass some CMS restrictions and technical nuances. AlliAI enables:

• edit and optimize texts;
• deploy updates instantly;
• track changes in real time;
• generate page titles etc.

AlliAI provides a 10-day free trial, after which the subscription costs $249 per month or more depending on your needs.

3. RankIQ

A pretty useful, if somewhat niche, tool for creating SEO-optimized blog posts. Also, RankIQ is able to give advice on how to optimize existing content, make it more informative.

If you already have content on your site, but it's not generating traffic, RankIQ will tell you how to adjust it and make it effective. And it can be done in about 30 minutes, instead of creating it from scratch.

RankIQ has a free plan, albeit it is limited. Fees start at $13.5 per month.

4. INK

A pretty cool AI-powered text tool that learns… from your competitors. It analyzes their content and helps you create better content to publish on your site. But that's not all. INK is a real harvester, which, among other things, provides you with many additional features and tools:

• more than 130 copywriting templates;
• conducting SEO audits;
• image generation;
• keyword research and clustering;
• plagiarism check;
• grammar check;
• checking content for its AI creation.

INK offers a 5-day trial period, and thereafter pricing starts at $39 per month with annual billing or $49 with monthly billing.

5. HubSpot

The service is also positioned as a tool for working with text content. With its help you can:

• generate new ideas for the blog;
• create e-mails;
• write texts on various topics, etc.

But of particular interest are additional SEO tools that can scan your site and automatically find ways to optimize it. HubSpot has a free version, but its functionality is quite limited. For more comprehensive use, you need to purchase the Starter version of the subscription for $18 or $20 per month with annual or monthly payment, respectively. But for marketing companies, the price will be much higher — from $800 or $890 per month.

6. SEO.ai

SEO.ai uses artificial intelligence to speed up the process of creating and optimizing content. The platform also provides a number of powerful tools to help you find and rank relevant keywords. SEO.ai includes such features as:

• creating and publishing blog content, including formatting, bullet points, and citations;
• AI-enhanced keyword research and insights;
• setting the tone of voice, target audience and language for each project;
• AI-based suggestions and optimization options for titles;
• advanced SEO evaluation with comparative analysis of competitors.

You can use SEO.ai for free during a 7-day trial period. In the future, you will need to purchase a subscription, which costs $49 or $99, depending on your needs.

7. OutRanking

Another rather interesting tool that can study the data of the sites with the highest ranking in your niche and use this information to find opportunities to optimize your web resource. For example, using data from search results, the service can quickly create an automated draft of a future publication. It allows users to make edits, fact-check or rewrite text where they see fit.

OutRanking can create SEO-optimized blog outlines, briefs, headlines and more.

One of the advantages is that it is a fairly inexpensive tool. The cheapest Solo plan costs only $7 per month, which is really not much compared to the other platforms mentioned. Although there are more expensive and more functional plans — from $129 and more.

Why you should use new technologies now and what other AI and ML platforms you should pay attention to

I can name at least three reasons why AI and ML for SEO are relevant:

1. They can help automate and fine-tune SEO tasks like keyword research, content optimization, link building, and data analysis.
2. They make it possible to adapt to the changing algorithms of search engines and predict user behavior.
3. With their help, you can improve the quality and relevance of content, increase traffic and conversion, increase the competitiveness and profitability of the site.

If for some reason the given list of services is not enough for you or you decide to try something new, I can also recommend the following tools:

• WriteSonic— an AI-based service that can help create content for a website or landing page. It uses the GPT-3 model to generate text based on given keywords or topic. WriteSonic can also create snippets to improve clickability.
• Copy AIis an AI-powered text generation tool that can help create creative content for a website or social media. It also uses the GPT-3 model and creates content based on a given keyword or topic. Copy AI can generate slogans, headlines, product or service descriptions, and other types of text.
• DeepL is not quite an SEO tool, but one of the best AI-powered translators out there, and it's free. It has a paid version (not available in Ukraine), but most users objectively do not need it.

In general, I advise you to follow the development of artificial intelligence and machine learning, because it is really fast. New interesting tools appear almost every day. And although not all of them deserve special attention, there are often really useful and functional ones among them.

And finally, a small spoonful of tar...

A significant number of the mentioned tools use the ChatGPT API in one way or another. And this means that they just as often operate on irrelevant and outdated information (until September 2021), sometimes they literally make up facts and write outright nonsense. And they work significantly worse with the Ukrainian language than with English. Therefore, it is still not worth relying on them 100%. But with a competent approach, they can really make your life much easier and help you achieve better results in less time.