Apteka.Life SEO Promotion Case
VOLL web studio was contacted by a company that owned a network of offline pharmacies and was seeking to expand the sale of medicines through an online platform. The site was relatively young and functioned since 2016. Based on the analysis, our SEO specialists formed the key promotion task - attracting target audience in order to increase organic traffic.
Stages of work
August 2020
Initially, an audit of all aspects of the web resource functioning was carried out. On the basis of the revealed errors, strengths and weaknesses were analyzed. The VOLL specialists have made a detailed plan for Google promotion. Such tasks were implemented:
- technical errors elimination;
- expansion and modernization of the functionality, in particular, the completion of the Basket and the Online Order Form.
September 2020
redesign of the main page in order to display it correctly on both desktop and mobile versions;
expanding the catalog and assortment of the online pharmacy by adding new product cards.
October 2020 – January 2021
updating the design of the remaining pages in order to comply with the latest IT trends;
implementation of the multilingual site for the convenience of Ukrainian-speaking users;
blocking a virus attack.
Since the beginning of the year, the site has reached a higher level in terms of attendance.
February 2021
Working with the technical aspect:
- elimination of broken links (404 errors);
- elimination of unnecessary 301 redirects;
- other technical improvements in accordance with the delivered statement of work.
March-April 2021
compiling a semantic core;
preparation of technical specifications for a copywriter.
May 2021
Filling the site with unique and useful text content.
June-July 2021
During this period, there is a 40% drop in traffic associated with the release of a large Google update. Despite this, the VOLL specialists continue to work on the site, dealing with:
- technical bugs elimination ;
- link building;
- content quality improvement.
February 2022
The beginning of the month was marked by reaching the positions that preceded the update implementation, and the return of traffic indicators to the May 2021 level.
At the end of the month, there was a decrease in attendance due to military activities.
March 2022
Despite the force majeure circumstances, attendance rates were brought to the previous high level.
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VOLL web studio was contacted by a company that owned a network of offline pharmacies and was seeking to expand the sale of medicines through an online platform. The site was relatively young and functioned since 2016. Based on the analysis, our SEO specialists formed the key promotion task - attracting target audience in order to increase organic traffic.
Stages of work
August 2020
Initially, an audit of all aspects of the web resource functioning was carried out. On the basis of the revealed errors, strengths and weaknesses were analyzed. The VOLL specialists have made a detailed plan for Google promotion. Such tasks were implemented:
- technical errors elimination;
- expansion and modernization of the functionality, in particular, the completion of the Basket and the Online Order Form.
September 2020
redesign of the main page in order to display it correctly on both desktop and mobile versions;
expanding the catalog and assortment of the online pharmacy by adding new product cards.
October 2020 – January 2021
updating the design of the remaining pages in order to comply with the latest IT trends;
implementation of the multilingual site for the convenience of Ukrainian-speaking users;
blocking a virus attack.
Since the beginning of the year, the site has reached a higher level in terms of attendance.
February 2021
Working with the technical aspect:
- elimination of broken links (404 errors);
- elimination of unnecessary 301 redirects;
- other technical improvements in accordance with the delivered statement of work.
March-April 2021
compiling a semantic core;
preparation of technical specifications for a copywriter.
May 2021
Filling the site with unique and useful text content.
June-July 2021
During this period, there is a 40% drop in traffic associated with the release of a large Google update. Despite this, the VOLL specialists continue to work on the site, dealing with:
- technical bugs elimination ;
- link building;
- content quality improvement.
February 2022
The beginning of the month was marked by reaching the positions that preceded the update implementation, and the return of traffic indicators to the May 2021 level.
At the end of the month, there was a decrease in attendance due to military activities.
March 2022
Despite the force majeure circumstances, attendance rates were brought to the previous high level.