Creating an Automobile Dealer’s Website and its SEO Promotion
Initial data
The involvement of SEO specialists during the development of a website can significantly improve the chances of a successful promotion in the organic search results.
Among specialists, this statement typically does not stir up any disputes. However, due to the increased costs involved, clients may not always see the value in hiring SEO specialists during the website development process.
That is why we value any case study that can clearly demonstrate the return on investment of such an investment in your future website.
This time, the official dealer of JAC commercial vehicles in Kazakhstan reached out to us.
He needs a website and SEO promotion services, both on a turnkey basis.
Here’s what we accomplished and the results we achieved in one year.
Work stages
We found WordPress to be the best choice of CMS for such a project due to its user-friendliness, functionality, and flexibility for SEO purposes.
After conducting a thorough analysis of the competitors in the niche, we have created a unique and personalized design for the upcoming website.
We requested the client to provide a comprehensive list of vehicle types that will be showcased on the website, alongside the varied options for commercial vehicle superstructures. After that, we analyzed the competitors and the demand.
Based on the information we received, we designed the most extensive structure possible to maximize the number of entry points to the site.
Based on the emerging structure of the website, extensive work was done to gather and cluster a comprehensive semantic core.
The semantic core serves as the basis for the further optimization and development of the project pages.
After collecting the keyphrases, metadata and H1 headings for the main landing pages of the site were created. Terms of reference were created for writing optimized content for category and subcategory web pages.
After the initial landing pages were completed, we created a metadata template that could be applied to a variety of vehicle cards. The template significantly speeds up the metadata optimization process on typical product pages.
After analyzing the competitors, we provided suggestions on how to fill out vehicle cards, including their structure and appearance.
Implemented individual tabs showcasing descriptions, features, packages, types, and options for superstructures.
During the development stage of the project, we created terms of reference for implementing micro-markups on the website pages. This helped to make the snippet in the output more attractive and distinctive from the competition.
After the implementation of all terms of reference, introduction of metadata and texts, a full technical analysis of the project was performed. On the basis of the analysis, we have drawn up additional terms of reference to address minor issues including providing more detailed elaboration of vehicle cards and commercial factors.
After making all necessary improvements, the project was moved from the test hosting to the working one, which is configured properly for search engine indexing.
After launching, we integrated a Google Analytics counter and set specific goals. We also added the project to Google Search Console’s webmaster tools.
External optimization efforts have been ongoing since the beginning and continue to date. We place articles on the resources of donors, carry out the implementation of crowd links. We also list the website in directories and catalogs to increase its visibility.
Link building dynamics
Results achieved during the year
Visibility dynamics for keyphrases in organic search results
The number of annual visitors increased by 11,850%, the bounce rate improved by 98.91%, and the number of goals increased by 100%.
Organic traffic dynamics
Position dynamics by keyphrases in TOP10
% of keywords in the TOP10 of the total semantic core increased from 2 to 60%
Position dynamics by keyphrases in TOP5
Position dynamics by keyphrases in TOP3
Position dynamics by keyphrases in TOP1
Conclusions:
The development of a comprehensive website requires the involvement of SEO specialists if the goal is to promote it in organic search engine results.
Then your project will experience rapid growth in both weight and traffic, resulting in significant time savings for your business as it rises to the top of the organic search results.
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Initial data
The involvement of SEO specialists during the development of a website can significantly improve the chances of a successful promotion in the organic search results.
Among specialists, this statement typically does not stir up any disputes. However, due to the increased costs involved, clients may not always see the value in hiring SEO specialists during the website development process.
That is why we value any case study that can clearly demonstrate the return on investment of such an investment in your future website.
This time, the official dealer of JAC commercial vehicles in Kazakhstan reached out to us.
He needs a website and SEO promotion services, both on a turnkey basis.
Here’s what we accomplished and the results we achieved in one year.
Work stages
We found WordPress to be the best choice of CMS for such a project due to its user-friendliness, functionality, and flexibility for SEO purposes.
After conducting a thorough analysis of the competitors in the niche, we have created a unique and personalized design for the upcoming website.
We requested the client to provide a comprehensive list of vehicle types that will be showcased on the website, alongside the varied options for commercial vehicle superstructures. After that, we analyzed the competitors and the demand.
Based on the information we received, we designed the most extensive structure possible to maximize the number of entry points to the site.
Based on the emerging structure of the website, extensive work was done to gather and cluster a comprehensive semantic core.
The semantic core serves as the basis for the further optimization and development of the project pages.
After collecting the keyphrases, metadata and H1 headings for the main landing pages of the site were created. Terms of reference were created for writing optimized content for category and subcategory web pages.
After the initial landing pages were completed, we created a metadata template that could be applied to a variety of vehicle cards. The template significantly speeds up the metadata optimization process on typical product pages.
After analyzing the competitors, we provided suggestions on how to fill out vehicle cards, including their structure and appearance.
Implemented individual tabs showcasing descriptions, features, packages, types, and options for superstructures.
During the development stage of the project, we created terms of reference for implementing micro-markups on the website pages. This helped to make the snippet in the output more attractive and distinctive from the competition.
After the implementation of all terms of reference, introduction of metadata and texts, a full technical analysis of the project was performed. On the basis of the analysis, we have drawn up additional terms of reference to address minor issues including providing more detailed elaboration of vehicle cards and commercial factors.
After making all necessary improvements, the project was moved from the test hosting to the working one, which is configured properly for search engine indexing.
After launching, we integrated a Google Analytics counter and set specific goals. We also added the project to Google Search Console’s webmaster tools.
External optimization efforts have been ongoing since the beginning and continue to date. We place articles on the resources of donors, carry out the implementation of crowd links. We also list the website in directories and catalogs to increase its visibility.
Link building dynamics
Results achieved during the year
Visibility dynamics for keyphrases in organic search results
The number of annual visitors increased by 11,850%, the bounce rate improved by 98.91%, and the number of goals increased by 100%.
Organic traffic dynamics
Position dynamics by keyphrases in TOP10
% of keywords in the TOP10 of the total semantic core increased from 2 to 60%
Position dynamics by keyphrases in TOP5
Position dynamics by keyphrases in TOP3
Position dynamics by keyphrases in TOP1
Conclusions:
The development of a comprehensive website requires the involvement of SEO specialists if the goal is to promote it in organic search engine results.
Then your project will experience rapid growth in both weight and traffic, resulting in significant time savings for your business as it rises to the top of the organic search results.