Case for seo-optimisation of the corporate website Effis company
Client: Effis Company is the official representative in Ukraine of Vermeer Corporation, as well as Digital Control Incorporated (DCI) and Baroid IDP.
The task that was set for our studio is to bring a pre-agreed list of search queries into the TOP-10 (positional SEO). At the time of the start of work, the site had the following positions for some queries:
We brought the technical condition of the site in line with Google recommendations, carried out work with the content, as well as work on Off-Page SEO:
⦁ Duplicate pages have been eliminated.
⦁ Redirects are configured.
⦁ Improved navigation menu for quick access to all categories in one click.
⦁ Optimized subcategories structure to reduce nesting depth.
⦁ Adjusted the texts on the site to increase the relevance of the pages.
⦁ Compiled and implemented Meta Descriptions and Titles.
⦁ Set up correct site indexing using Search Console and robots.txt/sitemap.xml.
⦁ According to our own strategy, links were acquired on quality sites.
After the work, the site showed a positive trend in traffic growth and shows to the present:
Site positions as of 1.03.2021:
As a result, we received TOP-3 - TOP-5 for all search queries important for the client, an increase in the positions of related queries, as well as a 3-fold increase in site traffic from Google search.
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Client: Effis Company is the official representative in Ukraine of Vermeer Corporation, as well as Digital Control Incorporated (DCI) and Baroid IDP.
The task that was set for our studio is to bring a pre-agreed list of search queries into the TOP-10 (positional SEO). At the time of the start of work, the site had the following positions for some queries:
We brought the technical condition of the site in line with Google recommendations, carried out work with the content, as well as work on Off-Page SEO:
⦁ Duplicate pages have been eliminated.
⦁ Redirects are configured.
⦁ Improved navigation menu for quick access to all categories in one click.
⦁ Optimized subcategories structure to reduce nesting depth.
⦁ Adjusted the texts on the site to increase the relevance of the pages.
⦁ Compiled and implemented Meta Descriptions and Titles.
⦁ Set up correct site indexing using Search Console and robots.txt/sitemap.xml.
⦁ According to our own strategy, links were acquired on quality sites.
After the work, the site showed a positive trend in traffic growth and shows to the present:
Site positions as of 1.03.2021:
As a result, we received TOP-3 - TOP-5 for all search queries important for the client, an increase in the positions of related queries, as well as a 3-fold increase in site traffic from Google search.