Case SMM for tea brand LOVARE

Promotion period: from November 2020 up to now.

Platforms:

Facebook: /LOVAREUkraine

Instagram: @lovareukraine

TikTok - https://www.tiktok.com/@lovare_ukraine 
 

Targets:

✅ To create a community platform for tea connoisseurs;

✅ To communicate the company's values to potential customers and increase brand loyalty to the LOVARE brand;

✅ Increase brand awareness and attract new target subscribers;

✅ Increase organic reach and interaction with publications in general.

Tasks: 

✅ Developing an SMM strategy;

✅ creating visual and textual content that communicates the benefits, values, and uniqueness of the tea brand;

✅ launching targeted advertising (the main goals are engagement and reach);

✅ communicating with users (dealing with negativity, promptly responding to comments and direct messages);

✅ launching raffles and contests;

✅ motivation to create UGC;

✅ cooperation with opinion leaders.

Implementation: 

● We organize professional photoshoots and video shoots for advertising campaigns;

● Create engaging Instagram Stories with various types of activation; 

● Run ads to segmented audiences;

● Maintain regular columns relevant to the target audience. For example, we launched the section "Heartwarming stories about tea", where users on their initiative write stories related to tea drinking, compose poems and prose.

We also cooperate with the blogger and confectioner Lisa Glinska, and thanks to this section each month subscribers receive a new recipe of sweets, which go perfectly with a certain LOVARE tea. We prepare not only sales posts, but also focus on informative, educational content about tea, for which we receive high-quality feedback from the audience.

Examples of stories:

The result:

✅ Implemented a developed SMM strategy on social media;

✅ Qualitatively improved the overall appearance of the profile through the creation of craft content;

✅ Doubled the number of subscribers;

✅ Reached the mark of one million users reached per month;

✅ We are featured in stories every day;

✅ Used the Instagram mask more than 3.5K times, with no extra motivation;

✅ 95% of posts receive positive comments from subscribers.

There was BEFORE the collaboration:

AFTER:

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