SMM promotion from Kiwi Agency for Mamamia
"Mamamia! - The Queen of Pizza" is one of the first pizza delivery services in Kiev. Today Mamamia brand has 10 restaurants in Kyiv and one in Chernihiv, as well as one pick-up point in Poznyaki (Kyiv).
Promotion period: September 2018 to January 2019
Platforms:
Website: mamamia.ua
Facebook: mamamia
Instagram: mamamia_ua
Facebook followers: 19 300
Instagram subscribers: 4 963
Goals:
✓ Attracting new clients to the delivery section and the restaurant.
✓ Increase audience loyalty.
✓ Increase brand awareness.
✓ "Personalising" the brand by communicating directly with consumers on social media.
✓ Traffic to the website.
Tasks:
✓ Increase consumer awareness of the brand.
✓ Increase the number of loyal and active subscribers to Mamamia communities.
✓ Inform consumers about offers/promotions/discounts and other brand activities.
✓ Establishing an effective dialogue with consumers (potential, new and regular).
✓ Dealing with negativity in order to convince the user in favour of the brand.
✓ Communicating the strengths of the brand to the consumer.
✓ Increasing the number of customers to the restaurant.
Implementation:
- Quality and live photos. Use of video content and gif animations.
- Informative, informative and entertaining posts.
- Short, useful texts with call-to-action and links.
- Competent targeting.
- Creation of stories, using trending tips-questions, questions, video stories, etc.
Result:
✓ Unique craft content.
✓ Increased delivery requests.
✓ Increased customer loyalty.
✓ Reach over 300,000 target audience per month
✓ Instagram engagement (ER) = 7.8%
✓ Facebook engagement (ER) = 2.7%
See more cases from #kiwiteam here
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"Mamamia! - The Queen of Pizza" is one of the first pizza delivery services in Kiev. Today Mamamia brand has 10 restaurants in Kyiv and one in Chernihiv, as well as one pick-up point in Poznyaki (Kyiv).
Promotion period: September 2018 to January 2019
Platforms:
Website: mamamia.ua
Facebook: mamamia
Instagram: mamamia_ua
Facebook followers: 19 300
Instagram subscribers: 4 963
Goals:
✓ Attracting new clients to the delivery section and the restaurant.
✓ Increase audience loyalty.
✓ Increase brand awareness.
✓ "Personalising" the brand by communicating directly with consumers on social media.
✓ Traffic to the website.
Tasks:
✓ Increase consumer awareness of the brand.
✓ Increase the number of loyal and active subscribers to Mamamia communities.
✓ Inform consumers about offers/promotions/discounts and other brand activities.
✓ Establishing an effective dialogue with consumers (potential, new and regular).
✓ Dealing with negativity in order to convince the user in favour of the brand.
✓ Communicating the strengths of the brand to the consumer.
✓ Increasing the number of customers to the restaurant.
Implementation:
- Quality and live photos. Use of video content and gif animations.
- Informative, informative and entertaining posts.
- Short, useful texts with call-to-action and links.
- Competent targeting.
- Creation of stories, using trending tips-questions, questions, video stories, etc.
Result:
✓ Unique craft content.
✓ Increased delivery requests.
✓ Increased customer loyalty.
✓ Reach over 300,000 target audience per month
✓ Instagram engagement (ER) = 7.8%
✓ Facebook engagement (ER) = 2.7%
See more cases from #kiwiteam here