Google Ads for a website promoting souvenirs and corporate gifts
This case study shows how a local business in Lviv that specializes in branding souvenirs and corporate gifts was able to significantly increase the number of leads and, at the same time, optimize its customer acquisition cost through a comprehensive Google Ads campaign. The WEDEX team combined search, remarketing, and local tools to focus the budget on the most valuable audience.
Key challenges
The client approached WEDEX to attract new customers, boost inquiries, and improve ad spend efficiency. The focus was on reaching local users searching for branded souvenirs and corporate gifts. The WEDEX team built a strategy that included:
- Search campaigns to capture high-intent users looking for branding and corporate gift solutions
- Remarketing to re-engage visitors who showed interest but hadn’t ordered yet
- Local promotion in Google Maps to drive regional foot traffic and inquiries
What we did
- Set up conversion tracking for accurate performance measurement
- Built a keyword portfolio to create targeted ad groups and messages
- Launched language-clustered campaigns (Ukrainian and Russian)
- Designed custom remarketing banners
- Ongoing optimization: search query analysis, adding negatives, excluding low-performing terms, and implementing automated bidding strategies to maximize conversions
Results
Thanks to a comprehensive approach and an effective strategy, the results met—and in some areas exceeded—expectations. Working with WEDEX significantly strengthened the client’s online presence, increased lead volume, and improved advertising efficiency. This case shows how the right marketing strategy can expand a company’s audience, convert interest into qualified leads, and drive sales growth.
Key metrics
- Impressions: -66.24% — indicates tighter focus on the target audience
- Clicks: -22.22% — reflects more precise targeting
- CTR: +130.41% — highlights strong ad relevance and creatives
- CPC: +42.26% — indicates high competition in the niche
- CPA: -57.82% — confirms more efficient customer acquisition costs
A focused Google Ads strategy featuring precise tracking, a well-defined semantic core, and continuous optimization enabled a local souvenir branding service to convert search demand into measurable leads. WEDEX approach demonstrated that, through precise targeting and remarketing, it is possible to simultaneously increase conversion rates and lower CPA, ensuring a steady flow of leads and sales growth for the business in the region.
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This case study shows how a local business in Lviv that specializes in branding souvenirs and corporate gifts was able to significantly increase the number of leads and, at the same time, optimize its customer acquisition cost through a comprehensive Google Ads campaign. The WEDEX team combined search, remarketing, and local tools to focus the budget on the most valuable audience.
Key challenges
The client approached WEDEX to attract new customers, boost inquiries, and improve ad spend efficiency. The focus was on reaching local users searching for branded souvenirs and corporate gifts. The WEDEX team built a strategy that included:
- Search campaigns to capture high-intent users looking for branding and corporate gift solutions
- Remarketing to re-engage visitors who showed interest but hadn’t ordered yet
- Local promotion in Google Maps to drive regional foot traffic and inquiries
What we did
- Set up conversion tracking for accurate performance measurement
- Built a keyword portfolio to create targeted ad groups and messages
- Launched language-clustered campaigns (Ukrainian and Russian)
- Designed custom remarketing banners
- Ongoing optimization: search query analysis, adding negatives, excluding low-performing terms, and implementing automated bidding strategies to maximize conversions
Results
Thanks to a comprehensive approach and an effective strategy, the results met—and in some areas exceeded—expectations. Working with WEDEX significantly strengthened the client’s online presence, increased lead volume, and improved advertising efficiency. This case shows how the right marketing strategy can expand a company’s audience, convert interest into qualified leads, and drive sales growth.
Key metrics
- Impressions: -66.24% — indicates tighter focus on the target audience
- Clicks: -22.22% — reflects more precise targeting
- CTR: +130.41% — highlights strong ad relevance and creatives
- CPC: +42.26% — indicates high competition in the niche
- CPA: -57.82% — confirms more efficient customer acquisition costs
A focused Google Ads strategy featuring precise tracking, a well-defined semantic core, and continuous optimization enabled a local souvenir branding service to convert search demand into measurable leads. WEDEX approach demonstrated that, through precise targeting and remarketing, it is possible to simultaneously increase conversion rates and lower CPA, ensuring a steady flow of leads and sales growth for the business in the region.