PPC for an ecommerce website selling specialty products
This case study demonstrates how the WEDEX team used a comprehensive Google Ads setup to boost online sales for an e-commerce store in Ukraine and optimize the cost per acquisition. We combined product, search, and Performance Max campaigns to simultaneously expand reach, increase brand awareness, and reduce costs.
Initial data
- Website age: 2 years
- Target region: Ukraine
Objectives
- Increase conversions
- Boost brand awareness
- Optimize ad spend
Key challenges
The client approached WEDEX to grow online sales, strengthen brand awareness, and improve advertising efficiency. We developed a comprehensive strategy that included:
- Building Shopping campaigns to precisely target different product categories
- Launching Performance Max to reach the widest audience across Google’s channels
- Setting up Search campaigns to improve brand visibility
- Rolling out Dynamic Search Ads to automate promotion for a large product assortment
- Running standard Search campaigns for priority categories covering the core catalog
What we did
To achieve the goals, the team implemented:
- Campaign segmentation by profitability to maximize cost efficiency
- Testing of multiple automated bidding strategies and product clustering by category for optimization
- Optimization of titles and descriptions to improve product appeal and drive more conversions
- Full analytics setup with enhanced ecommerce tracking for accurate user behavior and performance measurement
Results
Thanks to a comprehensive approach and a well-executed strategy, outcomes exceeded expectations. Partnering with WEDEX not only increased the site’s online presence but also significantly grew sales while optimizing ad costs. This case demonstrates how a well-planned digital marketing strategy can deliver strong results, strengthen a brand’s competitiveness, and meet customer demand for specialized products.
Paid media campaigns and key KPI
- Impressions: +79.28% — Broader reach among potential customers
- Clicks: +90.78% — Higher interest in the products
- CTR: +6.41% — More effective ad creatives
- CPC: -9% — More efficient spend
- ROAS: +590.83% — High return on ad investment
A comprehensive approach within Google Ads—combining product, search, and Performance Max campaigns, clear segmentation by profitability, and robust analytics—ensured effective scaling and budget optimization. The case study results confirm that a well-designed PPC strategy can simultaneously drive sales and improve the channel’s ROI.
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This case study demonstrates how the WEDEX team used a comprehensive Google Ads setup to boost online sales for an e-commerce store in Ukraine and optimize the cost per acquisition. We combined product, search, and Performance Max campaigns to simultaneously expand reach, increase brand awareness, and reduce costs.
Initial data
- Website age: 2 years
- Target region: Ukraine
Objectives
- Increase conversions
- Boost brand awareness
- Optimize ad spend
Key challenges
The client approached WEDEX to grow online sales, strengthen brand awareness, and improve advertising efficiency. We developed a comprehensive strategy that included:
- Building Shopping campaigns to precisely target different product categories
- Launching Performance Max to reach the widest audience across Google’s channels
- Setting up Search campaigns to improve brand visibility
- Rolling out Dynamic Search Ads to automate promotion for a large product assortment
- Running standard Search campaigns for priority categories covering the core catalog
What we did
To achieve the goals, the team implemented:
- Campaign segmentation by profitability to maximize cost efficiency
- Testing of multiple automated bidding strategies and product clustering by category for optimization
- Optimization of titles and descriptions to improve product appeal and drive more conversions
- Full analytics setup with enhanced ecommerce tracking for accurate user behavior and performance measurement
Results
Thanks to a comprehensive approach and a well-executed strategy, outcomes exceeded expectations. Partnering with WEDEX not only increased the site’s online presence but also significantly grew sales while optimizing ad costs. This case demonstrates how a well-planned digital marketing strategy can deliver strong results, strengthen a brand’s competitiveness, and meet customer demand for specialized products.
Paid media campaigns and key KPI
- Impressions: +79.28% — Broader reach among potential customers
- Clicks: +90.78% — Higher interest in the products
- CTR: +6.41% — More effective ad creatives
- CPC: -9% — More efficient spend
- ROAS: +590.83% — High return on ad investment
A comprehensive approach within Google Ads—combining product, search, and Performance Max campaigns, clear segmentation by profitability, and robust analytics—ensured effective scaling and budget optimization. The case study results confirm that a well-designed PPC strategy can simultaneously drive sales and improve the channel’s ROI.