Healthy food delivery service: branding and creating a landing page
The life pace in cities is constantly growing, and along with it, the value of time is also increasing. At the same time, there is a trend of following a healthy lifestyle: people go in for sports more and try to eat healthy food. Healthy food delivery follows these two trends at once. Such a client approached Shapoval Agency with a request for branding and website development.
BRAND PLATFORM
We started with a research target audience.
We focused on the pains of the consumer, which could be solved by delivering healthy food. There are 2 main groups:
- people who want to lose weight;
- people who don't want to (or don't have enough time for) cooking, or grocery shopping.
At the same time, people should earn enough, because the cost of a daily diet starts from $12.
We realized that the brand should be light and associated with food. The role of the brand is to help people live healthy and wholesome food easily, without wasting time and energy on cooking.
We have formed the positioning: Lite Kitchen — it's easy to eat healthy with us!
VISUAL IDENTITY
We have developed a brand identity: logo, primary colors, font. We decided to use the main light background, and the accent color is green, which is associated with health and helpfulness.
BRANDING ELEMENTS
WE have developed a visual component for the company's products: stickers for boxes, menus, packages. We created a corporate pattern consisting of different food items drawn along the contours.
LANDIND PAGE
We used corporate colors in the design of the landing page, so the site turned out to be light.
While developing a focus was on:
- food photography: every day a person receives a diet with new dishes, so a weekly menu has been developed on the site. But it is difficult to imagine what this or that dish looks like without a photo, so our attention was paid to them;
- advantages of the service: here we wrote about saving time, usefulness, and free delivery directly to home;
- the convenience of ordering: a person must choose the required number of calories in the diet and the number of delivery days. When ordering more then 5 days, discounts are provided.
All these functions were implemented in a user-friendly interface, with adaptive mobile version: often people order food from their phones.
See more cases on our Behance.
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The life pace in cities is constantly growing, and along with it, the value of time is also increasing. At the same time, there is a trend of following a healthy lifestyle: people go in for sports more and try to eat healthy food. Healthy food delivery follows these two trends at once. Such a client approached Shapoval Agency with a request for branding and website development.
BRAND PLATFORM
We started with a research target audience.
We focused on the pains of the consumer, which could be solved by delivering healthy food. There are 2 main groups:
- people who want to lose weight;
- people who don't want to (or don't have enough time for) cooking, or grocery shopping.
At the same time, people should earn enough, because the cost of a daily diet starts from $12.
We realized that the brand should be light and associated with food. The role of the brand is to help people live healthy and wholesome food easily, without wasting time and energy on cooking.
We have formed the positioning: Lite Kitchen — it's easy to eat healthy with us!
VISUAL IDENTITY
We have developed a brand identity: logo, primary colors, font. We decided to use the main light background, and the accent color is green, which is associated with health and helpfulness.
BRANDING ELEMENTS
WE have developed a visual component for the company's products: stickers for boxes, menus, packages. We created a corporate pattern consisting of different food items drawn along the contours.
LANDIND PAGE
We used corporate colors in the design of the landing page, so the site turned out to be light.
While developing a focus was on:
- food photography: every day a person receives a diet with new dishes, so a weekly menu has been developed on the site. But it is difficult to imagine what this or that dish looks like without a photo, so our attention was paid to them;
- advantages of the service: here we wrote about saving time, usefulness, and free delivery directly to home;
- the convenience of ordering: a person must choose the required number of calories in the diet and the number of delivery days. When ordering more then 5 days, discounts are provided.
All these functions were implemented in a user-friendly interface, with adaptive mobile version: often people order food from their phones.
See more cases on our Behance.