Medicenter SEO Promotion Case
In the second half of 2020, the Kyiv clinic Medicenter became a client of the VOLL web studio. The reason for the request was the unsatisfactory performance of the corporate website, created at the beginning of the same year. The web resource was ranked badly by search engines, which led to its low attendance. In the discussion with the client, the main goal to increase organic traffic by attracting an interested target audience was outlined.
Stages of work
October-December 2020
comprehensive site audit and analysis of competitor sites;
strategy formation and drawing up a plan based on the information received;
launching an advertising campaign on Google.Adwords;
improvements and corrections of identified errors.
January-February 2021
At this stage, intensive work with text content was planned:
- semantics collection and its clustering;
- preparation of technical specifications for a copywriter;
- writing unique and informative texts for landing pages and their placement;
- effective internal linking formation;
- meta tags improvement.
March-May 2021
semantic core expansion;
text content placement;
work on improving the site’s usability;
optimization of a web resource, improvements, elimination of errors;
link building.
June-August 2021
expanding the site’s structure by adding new landing pages and articles to the blog;
semantics selection for new pages;
compiling technical specifications for a copywriter and writing unique, relevant and SEO-streamlined texts;
further work with link building.
At this stage, the positions and attendance of the web resource began to grow steadily.
September-December 2021
preparation for the site’s redesign;
gradual increase in the number of landing pages;
filling the blog with useful articles;
link building.
January-February 2022
layout of a new and more modern design;
blogging;
link building.
At the beginning of February, the site reached its maximum traffic figures. At the end of the month, its fall was observed as a result of the outbreak of military activities in Ukraine, in particular in Kyiv.
Promotion Results
The work done by our specialists allowed the site to enter the TOP 10 Google rankings for key queries defined by the client. This led to a gradual but steady increase in organic traffic and had a positive impact on the financial performance of the clinic.
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In the second half of 2020, the Kyiv clinic Medicenter became a client of the VOLL web studio. The reason for the request was the unsatisfactory performance of the corporate website, created at the beginning of the same year. The web resource was ranked badly by search engines, which led to its low attendance. In the discussion with the client, the main goal to increase organic traffic by attracting an interested target audience was outlined.
Stages of work
October-December 2020
comprehensive site audit and analysis of competitor sites;
strategy formation and drawing up a plan based on the information received;
launching an advertising campaign on Google.Adwords;
improvements and corrections of identified errors.
January-February 2021
At this stage, intensive work with text content was planned:
- semantics collection and its clustering;
- preparation of technical specifications for a copywriter;
- writing unique and informative texts for landing pages and their placement;
- effective internal linking formation;
- meta tags improvement.
March-May 2021
semantic core expansion;
text content placement;
work on improving the site’s usability;
optimization of a web resource, improvements, elimination of errors;
link building.
June-August 2021
expanding the site’s structure by adding new landing pages and articles to the blog;
semantics selection for new pages;
compiling technical specifications for a copywriter and writing unique, relevant and SEO-streamlined texts;
further work with link building.
At this stage, the positions and attendance of the web resource began to grow steadily.
September-December 2021
preparation for the site’s redesign;
gradual increase in the number of landing pages;
filling the blog with useful articles;
link building.
January-February 2022
layout of a new and more modern design;
blogging;
link building.
At the beginning of February, the site reached its maximum traffic figures. At the end of the month, its fall was observed as a result of the outbreak of military activities in Ukraine, in particular in Kyiv.
Promotion Results
The work done by our specialists allowed the site to enter the TOP 10 Google rankings for key queries defined by the client. This led to a gradual but steady increase in organic traffic and had a positive impact on the financial performance of the clinic.