Background

Varvara Home is a European textile company focusing on linen products. They offer luxurious items such as towels, bedsheets, tablecloths, fabrics, and curtains to add comfort and warmth to people's homes. Furthermore, they create exclusive collections to guarantee maximum comfort and homeliness.

The Challenges

Prior to creating the project, we pinpointed the primary tasks that had to be accomplished:

1. Construct an e-commerce website with multiple features to enter the digital marketplace.
2. Maximize conversion rates through implementation of the most current e-commerce design techniques and user-friendliness.
3. Gather an audience in the online realm without third-party involvement.
4. Ordering can be done via the website.
5. Promoting and expanding the brand's presence in the European market.
6. Adaptive layout being utilized for all kinds of gadgets.
7. Pay electronically via the website.

The Process

The Promodex squad chose to implement the venture in these steps:

1. Examine both your niche and competitors to discern advantages and disadvantages.
2. Examining the European market, we identified the most responsive demographic and determined that Germany, France, and the United Kingdom were the best places to focus our development efforts.
3. Analyze search queries to construct the semantic foundation of the website.
4. Design a website organization based on the semantic core.
5. Design the user interface and user experience of the project based on the analytics.
6. Create a website that follows the company's branding guidelines and current web development standards.
7. Execute the necessary tasks for the front-end and back-end sections.
8. Unload items on Amazon, Ebey, Etsy, etc.
9. Verify the project's efficacy by conducting load tests, evaluating usability, analyzing performance, and assessing security.

Deliverables & Impacts

In a span of 23 workdays, the Promodex team successfully accomplished a comprehensive solution, from the customer's request to the deployment of the website and its public debut.

1. The site achieved a score in the PageSpeed Insights green zone, which was essential for SEO optimization.
2. The test results showed that a group of the target audience had a favorable opinion about the usability of the site, its structure, and atmosphere. 83% of the feedback was positive.
3. Within the first 3 months, thanks to the top-notch optimization of the website, the site achieved a spot in the TOP 10 search results for the most frequently used essential queries.
4. Six months following the website's construction, the Client observed a heightened focus on the brand from the designated demographic and colleagues from other nations.

Home page:

Catalog:

Audience

The proposed project is meant for individuals living in the EU, regardless of their gender, age, or financial standing, who are fond of the way their homes look and feel. Additionally, the company's second branch focuses on hospitality establishments such as hotels, restaurants, and cafes.

Technologies

A group of 8 individuals were involved in carrying out the project: the project manager, a business analyst, a marketer, a UI/UX professional, an SEO expert, a front-end programmer, a back-end programmer, and a QA specialist.

The Opencart version 3 platform was chosen to create the website due to its technical capabilities as well as its compatibility with the customer's preferences.

Opens correctly on desktop browsers:

• Chrome (63+);
• Firefox (58+);
• Opera (50+);
• Safari (10+);
• Edgе (12+).

Responsive version of the website:

• Full-width starts at 1200px;
• The tablet version starts at 768px wide;
• The mobile version starts at 320px wide.