PPC for Orthodontic & Dental Clinic Website
About the project
A Rome-based dental clinic with a 6-year-old website. Objective: grow online appointment requests, increase brand visibility, and improve ad spend efficiency in a competitive local market.
Starting Point
- Website age: 6 years
- Target market: Italy, Rome
- Primary ad type: Google Search
- Service: PPC
Objectives
- Increase the number of online inquiries (leads)
- Boost brand awareness
- Optimize advertising spend for maximum efficiency
Key сhallenges
The client approached WEDEX to increase online lead volume, strengthen brand visibility, and optimize ad spend for better ROI. We developed an integrated campaign strategy that included:
- Search campaigns to capture high-intent users actively looking for orthodontic and dental services
- Performance Max campaigns to broaden reach across Google’s channels
- Remarketing to re-engage visitors who showed interest but hadn’t submitted a request
What we did
- Set up conversions in analytics tools and implemented reliable tracking for accurate performance measurement.
- Built a relevant keyword set to power targeted ad messaging.
- Fine-tuned Search and Media (Performance Max) campaign settings.
- Designed unique display banners for media and remarketing.
- Ran continuous optimization: search term analysis, expansion of negative keywords, exclusion of low-performing queries, and tuning automated bidding strategies to drive conversions.
- Improved the lead-generation landing page structure to increase visit-to-lead conversion.
Results
Our integrated approach and execution exceeded expectations. Together, we significantly increased online visibility, boosted the number of qualified leads, and optimized the media budget. This case shows how a cohesive digital marketing strategy can deliver meaningful results and improve a site’s competitiveness in its niche.
- Impressions +23.95% — Expanded reach among potential customers
- Clicks +6.31% — Higher audience engagement
- CTR +14.23% — Stronger creative effectiveness
- CPC €0.71 — Optimized cost per click
- Conversions +148% — Increase in sales/appointments
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About the project
A Rome-based dental clinic with a 6-year-old website. Objective: grow online appointment requests, increase brand visibility, and improve ad spend efficiency in a competitive local market.
Starting Point
- Website age: 6 years
- Target market: Italy, Rome
- Primary ad type: Google Search
- Service: PPC
Objectives
- Increase the number of online inquiries (leads)
- Boost brand awareness
- Optimize advertising spend for maximum efficiency
Key сhallenges
The client approached WEDEX to increase online lead volume, strengthen brand visibility, and optimize ad spend for better ROI. We developed an integrated campaign strategy that included:
- Search campaigns to capture high-intent users actively looking for orthodontic and dental services
- Performance Max campaigns to broaden reach across Google’s channels
- Remarketing to re-engage visitors who showed interest but hadn’t submitted a request
What we did
- Set up conversions in analytics tools and implemented reliable tracking for accurate performance measurement.
- Built a relevant keyword set to power targeted ad messaging.
- Fine-tuned Search and Media (Performance Max) campaign settings.
- Designed unique display banners for media and remarketing.
- Ran continuous optimization: search term analysis, expansion of negative keywords, exclusion of low-performing queries, and tuning automated bidding strategies to drive conversions.
- Improved the lead-generation landing page structure to increase visit-to-lead conversion.
Results
Our integrated approach and execution exceeded expectations. Together, we significantly increased online visibility, boosted the number of qualified leads, and optimized the media budget. This case shows how a cohesive digital marketing strategy can deliver meaningful results and improve a site’s competitiveness in its niche.
- Impressions +23.95% — Expanded reach among potential customers
- Clicks +6.31% — Higher audience engagement
- CTR +14.23% — Stronger creative effectiveness
- CPC €0.71 — Optimized cost per click
- Conversions +148% — Increase in sales/appointments