SEO for the website of an aluminum pergola manufacturer
About the project
Manufacturer of aluminum pergolas in Canada and the USA with over 10 years of experience in landscape design. Specializes in aluminum pergolas with blinds. Advantages: high quality, strength, and durability of pergolas, individual approach to each order, optimal price/quality ratio, service, 5-year warranty on pergola construction.
Initial data:
- Website age - 10 years
- Promotion region - Canada
Work objectives
- Increase conversion and sales
- Promote priority keywords to the top of Google
- Increase organic traffic
- Expand structure and optimize pages
Issues and general strategy
The client came to us with a website that already had some visibility in search results. The main tasks were to significantly increase organic traffic and conversions, as well as to become a leader in top queries, surpassing competitors who were already firmly established in high positions.
At the start of our collaboration, the website was undergoing a global update: it was being redesigned and its structure was being significantly expanded. Due to the specifics of the CMS, some technical changes had already been implemented, but a significant part of the optimization recommendations required additional attention.
A preliminary SEO audit revealed two key issues that were holding back the project's growth: low overall visibility in search engines and a weak link profile compared to competitors.
Taking these factors into account, our WEDEX team approved a comprehensive promotion strategy. The main focus was on detailed optimization of existing pages and new sections that were only launched after the redesign. At the same time, active work began on the site's link profile in order to match competitors' performance and strengthen the domain's authority in the eyes of search engines.
What was done
Technical optimization
After the audit, we implemented comprehensive technical optimization, which included work in the following areas:
- Robots.txt — we correctly configured the file to ensure proper indexing of the site's pages.
- Optimization of external outgoing links — we removed unnecessary or unwanted external links that negatively affected the authority of the pages.
- Breadcrumbs — we set up a clear navigation structure with correct URLs.
- Micro-markup — we implemented structured data, which improved the display of search results.
- Meta tags — we reviewed and rewrote the titles and descriptions on the landing pages.
- Broken “404” links — fixed all errors and set up the correct redirects.
- Other technical errors — eliminated minor errors that affected the speed and usability of the site.
Separately, we accelerated the indexing of site pages using the Google Index API.
Semantics
The initial semantics were already on the site, and the site had stable positions for some queries. Our specialists performed a deep collection and expansion of the semantic core, with a special focus on high-frequency competitive queries. This allowed us to significantly increase the visibility of the resource in search results for key business categories.
Structure
The structure of the site was quite compact but promising. Since the client is a service provider rather than a goods supplier, we developed additional landing pages that allowed the site to start ranking consistently for commercial queries. A section with a gallery of completed projects was created to confirm expertise, and later — an extensive thematic blog to attract additional organic traffic.
Content
At the start, there was little content — most of it was located at the bottom of the pages or in separate text blocks, accompanied only by individual images. We created and optimized content from scratch for new sections and pages. Each text was carefully selected for specific semantic groups and optimized according to current SEO requirements.
Usability
After analyzing competitors, we formed a series of recommendations to improve usability. We suggested placing conversion elements such as quick action buttons, feedback forms, pop-ups with offers, and other interactive elements to increase conversions and improve user interaction with the site.
Structured data
We implemented Schema.org microdata for breadcrumbs and the “Organization” type. This had a positive effect on the display of pages in search results and increased their attractiveness to users.
Link profile
We developed and implemented an effective link building strategy that combined outreach and crowd marketing. The main focus was on strengthening the top categories and queries, as well as increasing the overall authority of the domain to achieve long-term SEO results.
Thanks to comprehensive work, the site received improved indexing, a 683% increase in visibility, an expanded structure, a 928% increase in keywords, high-quality SEO content, higher authority, and a 456% increase in search traffic.
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About the project
Manufacturer of aluminum pergolas in Canada and the USA with over 10 years of experience in landscape design. Specializes in aluminum pergolas with blinds. Advantages: high quality, strength, and durability of pergolas, individual approach to each order, optimal price/quality ratio, service, 5-year warranty on pergola construction.
Initial data:
- Website age - 10 years
- Promotion region - Canada
Work objectives
- Increase conversion and sales
- Promote priority keywords to the top of Google
- Increase organic traffic
- Expand structure and optimize pages
Issues and general strategy
The client came to us with a website that already had some visibility in search results. The main tasks were to significantly increase organic traffic and conversions, as well as to become a leader in top queries, surpassing competitors who were already firmly established in high positions.
At the start of our collaboration, the website was undergoing a global update: it was being redesigned and its structure was being significantly expanded. Due to the specifics of the CMS, some technical changes had already been implemented, but a significant part of the optimization recommendations required additional attention.
A preliminary SEO audit revealed two key issues that were holding back the project's growth: low overall visibility in search engines and a weak link profile compared to competitors.
Taking these factors into account, our WEDEX team approved a comprehensive promotion strategy. The main focus was on detailed optimization of existing pages and new sections that were only launched after the redesign. At the same time, active work began on the site's link profile in order to match competitors' performance and strengthen the domain's authority in the eyes of search engines.
What was done
Technical optimization
After the audit, we implemented comprehensive technical optimization, which included work in the following areas:
- Robots.txt — we correctly configured the file to ensure proper indexing of the site's pages.
- Optimization of external outgoing links — we removed unnecessary or unwanted external links that negatively affected the authority of the pages.
- Breadcrumbs — we set up a clear navigation structure with correct URLs.
- Micro-markup — we implemented structured data, which improved the display of search results.
- Meta tags — we reviewed and rewrote the titles and descriptions on the landing pages.
- Broken “404” links — fixed all errors and set up the correct redirects.
- Other technical errors — eliminated minor errors that affected the speed and usability of the site.
Separately, we accelerated the indexing of site pages using the Google Index API.
Semantics
The initial semantics were already on the site, and the site had stable positions for some queries. Our specialists performed a deep collection and expansion of the semantic core, with a special focus on high-frequency competitive queries. This allowed us to significantly increase the visibility of the resource in search results for key business categories.
Structure
The structure of the site was quite compact but promising. Since the client is a service provider rather than a goods supplier, we developed additional landing pages that allowed the site to start ranking consistently for commercial queries. A section with a gallery of completed projects was created to confirm expertise, and later — an extensive thematic blog to attract additional organic traffic.
Content
At the start, there was little content — most of it was located at the bottom of the pages or in separate text blocks, accompanied only by individual images. We created and optimized content from scratch for new sections and pages. Each text was carefully selected for specific semantic groups and optimized according to current SEO requirements.
Usability
After analyzing competitors, we formed a series of recommendations to improve usability. We suggested placing conversion elements such as quick action buttons, feedback forms, pop-ups with offers, and other interactive elements to increase conversions and improve user interaction with the site.
Structured data
We implemented Schema.org microdata for breadcrumbs and the “Organization” type. This had a positive effect on the display of pages in search results and increased their attractiveness to users.
Link profile
We developed and implemented an effective link building strategy that combined outreach and crowd marketing. The main focus was on strengthening the top categories and queries, as well as increasing the overall authority of the domain to achieve long-term SEO results.
Thanks to comprehensive work, the site received improved indexing, a 683% increase in visibility, an expanded structure, a 928% increase in keywords, high-quality SEO content, higher authority, and a 456% increase in search traffic.