SMM Case “Crystal Park Tower”
613
Crystal Park Tower is a housing project, designed by London architecture agency, John Seifert Architects.
Promotion timeframe: June 2019-December 2019.
Platforms:
Facebook: /crystalparktower
Followers: 820
Targets:
- Rise brand’s awareness
- Increase engagement
- Enhance customers’ loyalty
- Lead generation
Agenda:
- Writing detailed texts, ‘1 text-1 idea’
- Creating unique visual content which becomes a distinguishing feature of the complex
- Setting up targeting advertising (main objectives - engagement and lead generation)
- Communication with customers (handling negative,prompt responses to comments and direct messages)
- Idea development for Telegram-channel promotion
Realisation:
- Use of signature lines, colours and fonts in photo content
- An unusual design of apartment layout - a combination of blueprints with visualised advantages of apartments (a spacious living room, an office, a big nursery)
- Launch of targeted advertising for segmented audiences - entrepreneurs, IT professionals, top managers. Application of Facebook Pixel and retargeting for leads-involvement.
- Introducing constant topics that are relevant for TA.
- Writing brief, well-thought-out texts with an easy-to-identify main idea
- Holding photoshoots for content-making purposes
Result:
- Implementation of developed strategy on Facebook
- Creating and filling the Crystal Park Tower page with info, contacts, a photo cover and a profile picture
- Establishing the number of targeted followers of 820 people
- Average monthly reach of more than 115.000 users
- Engagement indicator of 2.4%
- The number of clicks to the website - more than 20000, CPC - lower than 0.2$
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Cases in this category
613
Crystal Park Tower is a housing project, designed by London architecture agency, John Seifert Architects.
Promotion timeframe: June 2019-December 2019.
Platforms:
Facebook: /crystalparktower
Followers: 820
Targets:
- Rise brand’s awareness
- Increase engagement
- Enhance customers’ loyalty
- Lead generation
Agenda:
- Writing detailed texts, ‘1 text-1 idea’
- Creating unique visual content which becomes a distinguishing feature of the complex
- Setting up targeting advertising (main objectives - engagement and lead generation)
- Communication with customers (handling negative,prompt responses to comments and direct messages)
- Idea development for Telegram-channel promotion
Realisation:
- Use of signature lines, colours and fonts in photo content
- An unusual design of apartment layout - a combination of blueprints with visualised advantages of apartments (a spacious living room, an office, a big nursery)
- Launch of targeted advertising for segmented audiences - entrepreneurs, IT professionals, top managers. Application of Facebook Pixel and retargeting for leads-involvement.
- Introducing constant topics that are relevant for TA.
- Writing brief, well-thought-out texts with an easy-to-identify main idea
- Holding photoshoots for content-making purposes
Result:
- Implementation of developed strategy on Facebook
- Creating and filling the Crystal Park Tower page with info, contacts, a photo cover and a profile picture
- Establishing the number of targeted followers of 820 people
- Average monthly reach of more than 115.000 users
- Engagement indicator of 2.4%
- The number of clicks to the website - more than 20000, CPC - lower than 0.2$
Click here to see more of our cases.