Smm Case “Distil No9”
1048
Distyl No9 is the first and only vodka produced in a small batch, in Ukraine.
Promotion timeframe: July 2018-February 2019
Platforms:
Facebook: /distil.no.9.vodka.ukraine
Instagram: /distil.no9_ua
Followers FB: 2135
Targets:
- Rise brand’s awareness, find new targeted followers
- Enhance Distyl No9 recognition among Ukrainian bartenders, motivate them to collaborate with the brand and use it in their bars.
- Boost organic reach and user’s engagement in general
Agenda:
- Create personalized photo content
- Launch of targeted advertising ( to achieve the main objective - rise brand’s awareness among Ukrainians)
- Communication with customers (handling negative, prompt responses to comments and direct messages)
- Generation of interesting mechanics for competitions
- Attending various brand’s events to create stories and hold live translations
Realisation:
- Created personalised photo content for Facebook and Instagram, used stop motion,
- Experimented with TA: segmented it into bartenders, people, who make cocktails at home, travellers (Distil No9 Small Batch Vodka as a gift from Ukraine) and those, who just enjoy great alcohol.
- Introduced permanent topics relevant for TA
- Wrote brief and easy-to-follow texts, structured with Telegram-bot @Text4InstaBot and emojis).
- Visited locations (bars/festivals) to hold live translations.
- Socialised a lot with bartenders to immerse ourselves into bars’ atmosphere and to better understand the advantages of the product.
- Hosted contests/ activations with interesting mechanics (for instance, give-away of 2 premium tickets to the Barometer festival for the best home-made cocktail on Distil No9 Small Batch Vodka)
- Customised precise, detailed targeted advertising
Result:
- Implemented a developed strategy on Facebook and Instagram
- Boosted the number of followers to 2K (from 350)
- Filled brand’s pages with unique content
- Increased amount of user-generated content
- Launched a special project Mixology wherein top Kyiv’s bartenders were making signature cocktails based on Distil No9 Small Batch Vodka.
- Hosted a competition for 2 premium tickets to the Barometer festival with the participation of 24 bartenders all over Ukraine.
Performance figures:
Average reach FB: 190 000
Average reach Insta: 110 000
Click here to see more of our cases.
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Cases in this category
1048
Distyl No9 is the first and only vodka produced in a small batch, in Ukraine.
Promotion timeframe: July 2018-February 2019
Platforms:
Facebook: /distil.no.9.vodka.ukraine
Instagram: /distil.no9_ua
Followers FB: 2135
Targets:
- Rise brand’s awareness, find new targeted followers
- Enhance Distyl No9 recognition among Ukrainian bartenders, motivate them to collaborate with the brand and use it in their bars.
- Boost organic reach and user’s engagement in general
Agenda:
- Create personalized photo content
- Launch of targeted advertising ( to achieve the main objective - rise brand’s awareness among Ukrainians)
- Communication with customers (handling negative, prompt responses to comments and direct messages)
- Generation of interesting mechanics for competitions
- Attending various brand’s events to create stories and hold live translations
Realisation:
- Created personalised photo content for Facebook and Instagram, used stop motion,
- Experimented with TA: segmented it into bartenders, people, who make cocktails at home, travellers (Distil No9 Small Batch Vodka as a gift from Ukraine) and those, who just enjoy great alcohol.
- Introduced permanent topics relevant for TA
- Wrote brief and easy-to-follow texts, structured with Telegram-bot @Text4InstaBot and emojis).
- Visited locations (bars/festivals) to hold live translations.
- Socialised a lot with bartenders to immerse ourselves into bars’ atmosphere and to better understand the advantages of the product.
- Hosted contests/ activations with interesting mechanics (for instance, give-away of 2 premium tickets to the Barometer festival for the best home-made cocktail on Distil No9 Small Batch Vodka)
- Customised precise, detailed targeted advertising
Result:
- Implemented a developed strategy on Facebook and Instagram
- Boosted the number of followers to 2K (from 350)
- Filled brand’s pages with unique content
- Increased amount of user-generated content
- Launched a special project Mixology wherein top Kyiv’s bartenders were making signature cocktails based on Distil No9 Small Batch Vodka.
- Hosted a competition for 2 premium tickets to the Barometer festival with the participation of 24 bartenders all over Ukraine.
Performance figures:
Average reach FB: 190 000
Average reach Insta: 110 000
Click here to see more of our cases.