SMM case for Epikur brand
Promotion period: from December 2019 until September 2021.
Platforms:
Facebook: /epikur.official
Instagram: @epikur.ua
Goals:
✅ To increase brand awareness;
✅ Make the Epikur brand stand out from the competition;
✅ Maintain offline activities in social networks;
✅ Build knowledge of a healthy, wholesome, and natural product from Epikur.
✅ Create a community of like-minded people around a healthy lifestyle.
Targets:
✅ development of an SMM strategy;
✅ creating visual content in the brand colors to help audiences from social media identify the product on shop shelves.
✅ launching targeted advertising (the main goals are engagement and reach);
✅ communicating with users (dealing with negativity, promptly responding to comments and direct messages);
✅ conducting competitions and activations among users for a high level of engagement;
✅ support for offline brand activities.
Implementation:
● Developed a visual profile style.
● Conduct photo shoots to diversify the content with craft photos.
● Run ads to segmented audiences.
● Maintain regular headings relevant to the target audience. For example, we do fan or situational posts, share non-trivial recipes, and talk about the Epikur brand range.
● We publish informative as well as entertaining Stories on a regular basis.
BEFORE and AFTER feeds:
Result:
✅ We implemented a developed SMM strategy in social networks.
✅ Qualitatively improved the overall appearance of the profile through regular and scheduled posting.
✅ Increased the number of subscribers to 5,000 on Instagram.
✅ Average profile reach of 300,000 users per month.
✅ We get positive feedback, comments, and UGC content from the audience.
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Promotion period: from December 2019 until September 2021.
Platforms:
Facebook: /epikur.official
Instagram: @epikur.ua
Goals:
✅ To increase brand awareness;
✅ Make the Epikur brand stand out from the competition;
✅ Maintain offline activities in social networks;
✅ Build knowledge of a healthy, wholesome, and natural product from Epikur.
✅ Create a community of like-minded people around a healthy lifestyle.
Targets:
✅ development of an SMM strategy;
✅ creating visual content in the brand colors to help audiences from social media identify the product on shop shelves.
✅ launching targeted advertising (the main goals are engagement and reach);
✅ communicating with users (dealing with negativity, promptly responding to comments and direct messages);
✅ conducting competitions and activations among users for a high level of engagement;
✅ support for offline brand activities.
Implementation:
● Developed a visual profile style.
● Conduct photo shoots to diversify the content with craft photos.
● Run ads to segmented audiences.
● Maintain regular headings relevant to the target audience. For example, we do fan or situational posts, share non-trivial recipes, and talk about the Epikur brand range.
● We publish informative as well as entertaining Stories on a regular basis.
BEFORE and AFTER feeds:
Result:
✅ We implemented a developed SMM strategy in social networks.
✅ Qualitatively improved the overall appearance of the profile through regular and scheduled posting.
✅ Increased the number of subscribers to 5,000 on Instagram.
✅ Average profile reach of 300,000 users per month.
✅ We get positive feedback, comments, and UGC content from the audience.