LOVARE USA case study
Period: December 2024 – ongoing
Platform: TikTok
LOVARE is a well-known tea brand in Ukraine, but entering the US market required a new communication approach and visual language. In the US, tea is closely associated with iced formats, functional benefits, and aesthetic rituals — which shaped the strategy.
Objectives
-
Adapt the brand to American tea culture.
-
Build brand awareness from zero in a new market.
-
Create TikTok-first content that captures attention in the first seconds.
-
Test viral and scalable formats.
-
Master TikTok tools: Business Center, Seller Center, Affiliate Center, Ads Manager.
At launch, LOVARE had no clear US positioning or platform-adapted content.
Strategy
We began with market and competitor analysis to identify effective mechanics in the US tea niche. Based on insights, we defined LOVARE USA’s positioning, communication pillars, and content directions, followed by active hypothesis testing.
Key focus areas:
-
Positioning LOVARE as more than tea — an aesthetic daily ritual.
-
Community growth via UGC creators and micro-influencers trusted by US audiences.
-
Organic reach through trends, popular sounds, and native TikTok formats.
Paid promotion was tested in parallel. Traditional ads underperformed, so we shifted to boosting high-performing organic videos, which felt native and delivered stronger engagement. Seller Center optimization and Affiliate Center testing became key growth drivers.
Content
The account was launched from scratch. We produced 20+ videos across recipes, ASMR, trends, and aesthetic storytelling, forming a consistent visual identity and steady growth in reach and engagement.
Results
✔️ Main traffic driven through product cards, indicating strong purchase intent
✔️ Engagement growth through optimized video formats
✔️ Positive impact from creator collaborations and Affiliate Center
✔️ Sales growth driven by ASMR and recipe content amplified via ads
TikTok became a core growth channel for LOVARE USA, with ongoing testing to scale results.
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Period: December 2024 – ongoing
Platform: TikTok
LOVARE is a well-known tea brand in Ukraine, but entering the US market required a new communication approach and visual language. In the US, tea is closely associated with iced formats, functional benefits, and aesthetic rituals — which shaped the strategy.
Objectives
-
Adapt the brand to American tea culture.
-
Build brand awareness from zero in a new market.
-
Create TikTok-first content that captures attention in the first seconds.
-
Test viral and scalable formats.
-
Master TikTok tools: Business Center, Seller Center, Affiliate Center, Ads Manager.
At launch, LOVARE had no clear US positioning or platform-adapted content.
Strategy
We began with market and competitor analysis to identify effective mechanics in the US tea niche. Based on insights, we defined LOVARE USA’s positioning, communication pillars, and content directions, followed by active hypothesis testing.
Key focus areas:
-
Positioning LOVARE as more than tea — an aesthetic daily ritual.
-
Community growth via UGC creators and micro-influencers trusted by US audiences.
-
Organic reach through trends, popular sounds, and native TikTok formats.
Paid promotion was tested in parallel. Traditional ads underperformed, so we shifted to boosting high-performing organic videos, which felt native and delivered stronger engagement. Seller Center optimization and Affiliate Center testing became key growth drivers.
Content
The account was launched from scratch. We produced 20+ videos across recipes, ASMR, trends, and aesthetic storytelling, forming a consistent visual identity and steady growth in reach and engagement.
Results
✔️ Main traffic driven through product cards, indicating strong purchase intent
✔️ Engagement growth through optimized video formats
✔️ Positive impact from creator collaborations and Affiliate Center
✔️ Sales growth driven by ASMR and recipe content amplified via ads
TikTok became a core growth channel for LOVARE USA, with ongoing testing to scale results.