SMM case for Optical Shops «Noviy Zir»
What makes Noviy Zir different from other optician shops?
- Highly accurate and detailed vision diagnostics;
- Wide spectrum of services for children (special rooms for hardware treatment to increase visual acuity, diagnostics for children, selection of glasses and contact lenses);
- Unconventional approach to customer service.
Platforms:
Facebook: @zir.org.ua
Instagram: @novi_zir
Goals:
???? to increase brand awareness;
???? to show and tell the benefits of the optician network;
???? maintain offline activity on social media;
???? inform about niche innovations;
???? to build people's opinion that it is very important to get your eyesight checked and treated regularly for your health.
Objectives:
???? Develop an SMM strategy;
???? creating visual content in brand colors (to help social media audiences identify the brand offline and online);
???? launching targeted advertising (main objectives are reach and engagement/recognition);
???? communication with users (dealing with negativity, prompt response to comments, and direct messages);
???? support for offline brand activities.
Implementation:
● Developed a visual style for the profile.
● Conducted photo shoots to diversify content with craft photos and adhere to niche trends.
● Run ads to segmented audiences.
● Hold contests and activations among users for high levels of engagement.
● Duplicate information on offline activities in social networks: discounts, promotions, contests, etc.
● Maintain useful headings that are relevant to the target audience. For example glasses for driving cars, astigmatism in children, the relevance of sunglasses in summer, etc. We also make situational posts.
● We have created a page layout to make it easier to navigate. Regularly publish informative as well as entertaining stories.
instagram Grid BEFORE and AFTER:
Result:
✅ Implemented a developed SMM strategy in social networks;
✅ qualitatively improved the overall appearance of the profile through regular and scheduled posting;
✅ increased their Instagram followers to 3,150;
✅ created a community where people can find out the latest information from the optics field.
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What makes Noviy Zir different from other optician shops?
- Highly accurate and detailed vision diagnostics;
- Wide spectrum of services for children (special rooms for hardware treatment to increase visual acuity, diagnostics for children, selection of glasses and contact lenses);
- Unconventional approach to customer service.
Platforms:
Facebook: @zir.org.ua
Instagram: @novi_zir
Goals:
???? to increase brand awareness;
???? to show and tell the benefits of the optician network;
???? maintain offline activity on social media;
???? inform about niche innovations;
???? to build people's opinion that it is very important to get your eyesight checked and treated regularly for your health.
Objectives:
???? Develop an SMM strategy;
???? creating visual content in brand colors (to help social media audiences identify the brand offline and online);
???? launching targeted advertising (main objectives are reach and engagement/recognition);
???? communication with users (dealing with negativity, prompt response to comments, and direct messages);
???? support for offline brand activities.
Implementation:
● Developed a visual style for the profile.
● Conducted photo shoots to diversify content with craft photos and adhere to niche trends.
● Run ads to segmented audiences.
● Hold contests and activations among users for high levels of engagement.
● Duplicate information on offline activities in social networks: discounts, promotions, contests, etc.
● Maintain useful headings that are relevant to the target audience. For example glasses for driving cars, astigmatism in children, the relevance of sunglasses in summer, etc. We also make situational posts.
● We have created a page layout to make it easier to navigate. Regularly publish informative as well as entertaining stories.
instagram Grid BEFORE and AFTER:
Result:
✅ Implemented a developed SMM strategy in social networks;
✅ qualitatively improved the overall appearance of the profile through regular and scheduled posting;
✅ increased their Instagram followers to 3,150;
✅ created a community where people can find out the latest information from the optics field.