SMM case for Vivienne Sabo brand
We worked with the US representation to create content that would be seen by audiences in the US.
Promotion timeframe: 2019
Website: https://viviennesaboparis.com/
Instagram: @viviennesabo.paris
Goals:
- creating photo content for Instagram and Facebook
- creating video content for TikTok and Instagram Stories
- creating photo content for the website
- the creation of video content for the website in "how-to" style
NUMBERS:
7 full-length shoots
20+ models
9 months of work
4000+ photos and videos
CHRISTMAS
"Trial of the pen" and introduction to the project, organized very quickly in time for discounts in the USA. Despite this, our team of photographers, producers, shot-maker, 3 models, the make-up artist made exactly the content that was expected of us!
Colors: scarlet, green, gold, black.
Mood: The excitement and anticipation of Christmas.
Purpose: To convey the vibe of America's most beloved holiday
VALENTINE'S DAY
The shoot took place in the most Parisian mood location in Kyiv, which we wanted to make the most of for such a French brand! As an experiment, we brought in models from the agency and realized that the next time we would look for them ourselves, just like before.
Colors: Snow white, pink, scarlet.
Mood: Very romantic!
Aim: to make Paris look like the most romantic city on earth.
TUTORIAL VIDEO
An 8-hour filming day, a huge crew, and the feeling that we would also spend the night in this studio! The result is juicy videos that clearly show how the customer uses the product, what features different types of mascaras, glosses, lipsticks, and eyebrow pencils have in common.
Colors: Monochrome
Mood: lightness and carefree attitude of any girl who buys Vivienne Sabo make-up.
Objective: to show step by step how each product is used, what the trick is.
TAKING PICTURES OF MODELS FOR THE WEBSITE
The most ambitious task on this project. We did 3 separate shoots, took over 200 man-hours, and voila!
The American website https://viviennesaboparis.com/ was completely made by us!
Colors: pastel pink background
Mood: perky and relaxed.
Aim: to create before/after macro pics and portraits with products in hand
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SPRING
Our favorite shoot ever. We bought so many floral props that the studio was drowning in flowers. We invited a makeup artist and stylist for the best possible result, and we did it!
Colors: bright yellow, bright pink
Mood: upbeat and playful
Aim: to tell about the natural composition of cosmetics and notify all the fans of the brand that spring has come!
This case is different from all our previous ones, as we did not have the task of a complete SMM-support, targeting advertising settings. The main task was to create content that would reveal the essence of the product and brand as much as possible. All stages of Content production were our responsibility.
Unfortunately, for technical reasons, ½ of the content has not yet been engaged on social media. But 99% of the site's content is already up and running!
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We worked with the US representation to create content that would be seen by audiences in the US.
Promotion timeframe: 2019
Website: https://viviennesaboparis.com/
Instagram: @viviennesabo.paris
Goals:
- creating photo content for Instagram and Facebook
- creating video content for TikTok and Instagram Stories
- creating photo content for the website
- the creation of video content for the website in "how-to" style
NUMBERS:
7 full-length shoots
20+ models
9 months of work
4000+ photos and videos
CHRISTMAS
"Trial of the pen" and introduction to the project, organized very quickly in time for discounts in the USA. Despite this, our team of photographers, producers, shot-maker, 3 models, the make-up artist made exactly the content that was expected of us!
Colors: scarlet, green, gold, black.
Mood: The excitement and anticipation of Christmas.
Purpose: To convey the vibe of America's most beloved holiday
VALENTINE'S DAY
The shoot took place in the most Parisian mood location in Kyiv, which we wanted to make the most of for such a French brand! As an experiment, we brought in models from the agency and realized that the next time we would look for them ourselves, just like before.
Colors: Snow white, pink, scarlet.
Mood: Very romantic!
Aim: to make Paris look like the most romantic city on earth.
TUTORIAL VIDEO
An 8-hour filming day, a huge crew, and the feeling that we would also spend the night in this studio! The result is juicy videos that clearly show how the customer uses the product, what features different types of mascaras, glosses, lipsticks, and eyebrow pencils have in common.
Colors: Monochrome
Mood: lightness and carefree attitude of any girl who buys Vivienne Sabo make-up.
Objective: to show step by step how each product is used, what the trick is.
TAKING PICTURES OF MODELS FOR THE WEBSITE
The most ambitious task on this project. We did 3 separate shoots, took over 200 man-hours, and voila!
The American website https://viviennesaboparis.com/ was completely made by us!
Colors: pastel pink background
Mood: perky and relaxed.
Aim: to create before/after macro pics and portraits with products in hand
SPRING
Our favorite shoot ever. We bought so many floral props that the studio was drowning in flowers. We invited a makeup artist and stylist for the best possible result, and we did it!
Colors: bright yellow, bright pink
Mood: upbeat and playful
Aim: to tell about the natural composition of cosmetics and notify all the fans of the brand that spring has come!
This case is different from all our previous ones, as we did not have the task of a complete SMM-support, targeting advertising settings. The main task was to create content that would reveal the essence of the product and brand as much as possible. All stages of Content production were our responsibility.
Unfortunately, for technical reasons, ½ of the content has not yet been engaged on social media. But 99% of the site's content is already up and running!