SMM promotion for Sushiya
"Sushiya - Moder Japanese Cuisine" - a large chain of Japanese cuisine restaurants, which brings together 38 restaurants in 13 cities of Ukraine. The main priority of the company - tasty, healthy meals made of high quality products.
Project duration: from September to December 2017
Key message: Want sushi? Hurry to “Sushiya”!
Platforms:
Facebook: //sushiya.ukraine/
Instagram: sushiya.ua
Followers: 30 000
Goals:
✓ Attraction of new customers and retention of the old ones.
✓ Increase in number of orders.
✓ Building of a platform for communication with customers.
✓ Strengthening of customer’s loyalty.
Objectives:
✓ Focus on unique and engaging content.
✓ Drive new customers to the restaurant.
✓ Create posts linked to the “Delivery” section of the main website.
Implementation:
- Brand pages visualization. Main colors: green and orange.
- Quality and colorful photos of meals. Usage of videos and gif animations.
- Informative, food-related and entertaining posts.
- Short practical texts with call-to-actions and a link to “Delivery” section.
- Expert targeting of online orders.
- Usage of “Carousel” format for menu items both in campaigns and posts.
Results:
✓ Unique and absorbing content.
✓ Uniform style of posts.
✓ Direct website conversions.
✓ Increase in number of orders.
✓ Increase in customers’ loyalty
✓ Reach in one month – 92 500
✓ Engagement (ЕР) = 4,2%
Find more cases here
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"Sushiya - Moder Japanese Cuisine" - a large chain of Japanese cuisine restaurants, which brings together 38 restaurants in 13 cities of Ukraine. The main priority of the company - tasty, healthy meals made of high quality products.
Project duration: from September to December 2017
Key message: Want sushi? Hurry to “Sushiya”!
Platforms:
Facebook: //sushiya.ukraine/
Instagram: sushiya.ua
Followers: 30 000
Goals:
✓ Attraction of new customers and retention of the old ones.
✓ Increase in number of orders.
✓ Building of a platform for communication with customers.
✓ Strengthening of customer’s loyalty.
Objectives:
✓ Focus on unique and engaging content.
✓ Drive new customers to the restaurant.
✓ Create posts linked to the “Delivery” section of the main website.
Implementation:
- Brand pages visualization. Main colors: green and orange.
- Quality and colorful photos of meals. Usage of videos and gif animations.
- Informative, food-related and entertaining posts.
- Short practical texts with call-to-actions and a link to “Delivery” section.
- Expert targeting of online orders.
- Usage of “Carousel” format for menu items both in campaigns and posts.
Results:
✓ Unique and absorbing content.
✓ Uniform style of posts.
✓ Direct website conversions.
✓ Increase in number of orders.
✓ Increase in customers’ loyalty
✓ Reach in one month – 92 500
✓ Engagement (ЕР) = 4,2%
Find more cases here