Tests of products positions and sales scaling in Electronics and Gadgets Store

Solution

– In the basic test we determined that our targeting audience is weapon owners. Then we started testing more audiences related to this area, also created a special video extremely related to the target audience. We targeted military, police officers, and also all people who support the 2nd Amendment.

 

– We collected first Custom Audiences on Page view, ATC, Purchase and other events, also we downloaded a file with all buyers from Shopify and also created an audience from it. We used these audiences for remarketing, also created Lookalike Audiences from them and launched traffic using it.

– We started to scale budget using the best adsets and began to test new videos. Also we made new lookalikes each week (including LTV Lookalike’s) and launched them (on a regular basis).

– We tested lookalikes generated from “weapon” on different interests, demographic and behavioral targetings.

– We tested manual bidding also.