SMM for malls: how to become the most popular location in the city
Creating and managing an SMM plan for the "MOST-city" shopping mall on Facebook and Instagram.
The “MOST-city” mall is a classic not only in Dnipro, but in all Ukraine. This is a unique location for shopping and entertainment
The collaboration between the agency and the client spanned from June 2014 to December 2015.
TASKS
online tasks
The primary aim of the project when it comes to the web is to promote communication, strengthen the presence of the MOST network on social media, and increase the number of check-ins on Foursquare.
offline tasks
Encourage more people to come to the shopping center and encourage them to make purchases.
THE TARGET AUDIENCE
Our work is geared towards the citizens of Dnipro who could be likely to visit the mall. These people are financially secure with ages ranging from 18 to 46, and prioritize shopping, entertainment, and quality time with family and friends.
IDEA OF COMMUNICATION
Our plan is to make our mall stand out from the others in Dnipro. To realize this, we've created a publication system that is tailored to the mall's overall objective and the individual capacities of its tenants.
We consolidated the feed on social media, which had been a mixed bag of posts of various formats, and established a single concept designed to draw people in. We also altered the tone of our communication — we included more energetic calls to action, invitations, and emphasized the benefits of the mall and the recreational activities it offers.
CONTENT
For Instagram and Facebook pages, we crafted textual and graphic material, as well as an offline mall support program that was in keeping with the brand's overall corporate style. We also created a rubricator, established the call to action as a regular part of the content, and organized high-grade reportage photography for later publication.
FEEDBACK
An effective communication plan enabled us to get great responses from customers. In a mere three months, the mall has developed into the most favored one among rivals, and its number of check-ins even surpassed that of the train station in the city.
RESULTS
1 place among Dnipro locations for check-in in Forsquare.
6 000 Instagram followers in a year
12 000 Facebook followers in a year
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Creating and managing an SMM plan for the "MOST-city" shopping mall on Facebook and Instagram.
The “MOST-city” mall is a classic not only in Dnipro, but in all Ukraine. This is a unique location for shopping and entertainment
The collaboration between the agency and the client spanned from June 2014 to December 2015.
TASKS
online tasks
The primary aim of the project when it comes to the web is to promote communication, strengthen the presence of the MOST network on social media, and increase the number of check-ins on Foursquare.
offline tasks
Encourage more people to come to the shopping center and encourage them to make purchases.
THE TARGET AUDIENCE
Our work is geared towards the citizens of Dnipro who could be likely to visit the mall. These people are financially secure with ages ranging from 18 to 46, and prioritize shopping, entertainment, and quality time with family and friends.
IDEA OF COMMUNICATION
Our plan is to make our mall stand out from the others in Dnipro. To realize this, we've created a publication system that is tailored to the mall's overall objective and the individual capacities of its tenants.
We consolidated the feed on social media, which had been a mixed bag of posts of various formats, and established a single concept designed to draw people in. We also altered the tone of our communication — we included more energetic calls to action, invitations, and emphasized the benefits of the mall and the recreational activities it offers.
CONTENT
For Instagram and Facebook pages, we crafted textual and graphic material, as well as an offline mall support program that was in keeping with the brand's overall corporate style. We also created a rubricator, established the call to action as a regular part of the content, and organized high-grade reportage photography for later publication.
FEEDBACK
An effective communication plan enabled us to get great responses from customers. In a mere three months, the mall has developed into the most favored one among rivals, and its number of check-ins even surpassed that of the train station in the city.
RESULTS
1 place among Dnipro locations for check-in in Forsquare.
6 000 Instagram followers in a year
12 000 Facebook followers in a year